Sponsored Content Display in Chat Profile Areas
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Solution Overview
Problem
Existing instant messaging applications face limitations in displaying sponsored content due to restricted display space and challenges in providing customized content, especially in chat rooms where user information collection is difficult.
Innovation Solution
A method for displaying sponsored content on a user's profile area within a chat room, allowing users to select display options such as frequency and category, using machine learning to determine content based on user and chat room data, and integrating augmented reality to combine sponsored content with profile images.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If sponsored content is displayed in traditional messaging areas, then display space is utilized, but the display area is limited and cannot provide customized content effectively
Solution Approach 1:
The patent transitions from traditional two-dimensional messaging interfaces to a three-dimensional profile area display. The profile area serves as a vertical dimension for content placement, allowing sponsored content to be displayed above or alongside user profile information, thereby expanding the display area without consuming horizontal messaging space.
Solution Approach 2:
The system implements localized content customization by displaying different sponsored content based on user-specific attributes such as age, gender, and location. The profile area becomes a personalized space where content is tailored to individual user characteristics, enabling targeted advertising while maintaining a unified display location.
2Adaptability or versatility
If user information is collected for customized content, then content customization is improved, but difficulty in collecting user information increases
Solution Approach 1:
The system leverages information that users have already provided during the registration and profile setup process. Instead of requiring additional data collection, the system utilizes existing profile data such as age, gender, and location to personalize content, thereby avoiding the complexity of implementing new information gathering mechanisms.
Solution Approach 2:
The patent introduces a server as an intermediary that processes user information and selects appropriate sponsored content. This server acts as a mediator between raw user data and content selection, simplifying the overall system architecture by centralizing the information processing function rather than requiring direct complex collection mechanisms at the client level.
3Productivity
If sponsored content is displayed prominently, then advertising effectiveness is improved, but interference with unique messaging functionality increases
Solution Approach 1:
The interface is segmented into distinct functional zones: the profile area for displaying user information and sponsored content, and the messaging area for text communication. By separating these functions spatially, the patent allows sponsored content to be displayed prominently in the profile area without interfering with the core messaging capability, as users can still access and send messages in the dedicated messaging zone.
Data Source
AI summary
Provided is a method for displaying sponsored content in a profile area of a user displayed in a chat room in which the user is participating. The method may be executed by at least one processor of a user terminal. The method may include receiving a first input for selecting whether to display sponsored content on a profile area, displaying the sponsored content in the profile area based on the first input, and displaying reward information according to displaying of the sponsored content.