On-Site Chat Widget for Collaborative Web Browsing

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Solution Overview

Problem

Current online shopping and browsing experiences lack end-user to end-user communication capabilities, leading to a lack of social interaction and isolation, as existing solutions are cumbersome and distract users by requiring them to switch between webpages or communicate with agents or chatbots, limiting the ability to discuss products or services with other users.

Innovation Solution

An on-site, real-time chat widget that enables asynchronous communication between webpage viewers without the need for registration, allowing users to pin conversations to specific webpage elements and continue them across sessions, facilitating multiple-user interactions and co-browsing experiences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If external communication systems are used for user-to-user discussion, then communication capability is provided, but user focus on the webpage is lost and interaction flow is distracted

Engineering Contradiction:
Improveuser focus on webpageVSAvoidcommunication capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent merges the communication widget directly into the webpage interface, combining browsing and communication functions in a single unified platform. This eliminates the need for users to switch between external communication systems and the webpage, maintaining user focus while providing full communication capabilities through integrated chat functionality.

Inventive Principle:
Principle #5Merging (Combining)

2Adaptability or versatility

If on-site communication is directed towards agents or chatbots, then customer support is enabled, but end-user to end-user communication space is eliminated

Engineering Contradiction:
Improvecommunication flexibilityVSAvoiduser-to-user interaction
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The communication widget is designed with multi-functionality, supporting multiple communication modes within a single interface. It enables end-user to end-user communication, agent to end-user communication, and asynchronous messaging, making the system universally applicable for various communication needs while preserving direct user-to-user interaction capabilities.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If communication requires logging in or registering, then user identification is established, but communication accessibility is reduced

Engineering Contradiction:
Improvecommunication accessibilityVSAvoiduser identification
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system introduces an intermediary session management mechanism that enables communication without requiring users to create permanent accounts. Users can engage in asynchronous communication through session-based identification, maintaining accessibility while establishing sufficient user identification for reliable communication tracking and continuity.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Ease of operation

If communication is tied to a single webpage session, then context relevance is maintained, but communication continuity across sessions is lost

Engineering Contradiction:
Improvecommunication continuityVSAvoidsession management
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system implements continuity of useful action by enabling communication threads to persist across different webpage sessions. Users can leave a webpage and return later to continue their communication thread, maintaining the flow of conversation and context relevance without being constrained to a single session, thereby achieving communication continuity.

Inventive Principle:
Principle #20Continuity of useful action

Data Source

PatentUS20220321517A1System and method for collaborative browsing of websites and applications available online
Publication Date: 2022.10.06 TEXT SPOLKA AKCYJNA
  • US20220321517A1 patent drawing
  • US20220321517A1 patent drawing
  • US20220321517A1 patent drawing

AI summary

This disclosure is directed towards the online communication over the webpage with the possibility of the direct conversation between end-users viewing the page. The disclosure uses a chat widget to facilitate communication between users with no need to install the system or login. There is an easy and accessible way of starting a conversation about a particular object displayed on screen for at least the first user viewing the page as well as the possibility to join already existing communication. The disclosed system and method steps provide a solution for webpage viewers to communicate instantly and to create the impression of community with the possibility to view other people who browse the page, start a conversation about a particular product or element of the display visible on screen.