Cigarette Package Opening Label with Releasable Coupon
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing cigarette packs fail to reliably draw consumer attention to information and advertisements within the pack during the first opening, complicating the manufacturing process.
Innovation Solution
The coupon is positioned directly on the outside of the opening label and releasably connected to it, ensuring it is exposed and easily removable during the first opening of the inner packaging, with features like grip tabs and multi-layer designs to facilitate attention and easy removal.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If the coupon is positioned inside the pack or between inner and outer packs, then the manufacturing process is simpler, but the consumer information is not reliably perceived when the pack is opened
Solution Approach 1:
The coupon is pre-positioned on the outer side of the opening label in a visible location before the pack is assembled. This preliminary positioning ensures that when the consumer opens the pack by removing the opening label, the coupon is automatically exposed and visible, guaranteeing information perception without requiring complex manufacturing steps.
Solution Approach 2:
The opening label serves as an intermediary element that connects the coupon to the opening mechanism. By attaching the coupon to the outer side of the opening label, the label acts as a mediator that both facilitates package opening and simultaneously displays the coupon information to the consumer during the opening process.
2Ease of operation
If the coupon is attached to the opening label, then the coupon is easily removed during opening, but the manufacturing process becomes more complex
Solution Approach 1:
The coupon is merged with the opening label by positioning it on the outer side of the label and securing it with adhesive. This combination creates a single integrated component that performs dual functions: the opening label facilitates package opening while simultaneously carrying and displaying the coupon information, making the coupon easy to remove with the label.
Solution Approach 2:
The opening label is given multiple functions: it serves as the opening aid for removing the inner pack seal and simultaneously acts as the carrier for the coupon information. This multi-functionality reduces the need for separate components, simplifying the overall structure while achieving both easy coupon removal and information display.
3Loss of information
If the coupon is placed on the outer side of the opening label, then consumer attention is drawn to the coupon during opening, but the positioning precision requirements increase
Solution Approach 1:
The coupon is pre-positioned on the outer side of the opening label during the label manufacturing or preparation stage, before final assembly into the pack. This preliminary positioning allows for precise placement to be built into the label itself, ensuring the coupon will be in the correct visible location when the pack is opened, without requiring high-precision positioning during final pack assembly.
Solution Approach 2:
The adhesive strength and application area parameters are optimized to ensure the coupon remains securely attached to the opening label during handling and transport, yet can be easily removed when the consumer pulls the opening label. By adjusting these parameters, the system achieves both good positioning stability and easy removal without requiring extreme positioning precision.
Data Source
Figure 1~3
Figure 4~6
Figure 7~9
AI summary
The invention relates to a cigarette package comprising an outer packaging (10) in the form of a flip-top box and an inner packaging (25) in the form of a foil packaging, with an opening aid arranged in the region of the inner end wall (30) of the inner packaging (25) and an adjacent region of an inner front wall (27), more specifically with an opening flap (31) for opening and closing a dispensing opening of the inner packaging (25) multiple times. A sticker (38) with lettering - information, decoration, advertising - is fixed releasably to the outer side in the region of the opening flap (31), in such a way that the sticker (38) can be, or has to be touched when the opening flap (31) is actuated.