Cigarette Sleeve With Integrated Pocket For Promotional Inserts
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Solution Overview
Problem
Existing packaging solutions for cigarette packages do not efficiently integrate promotional inserts or additional consumer products without compromising the integrity of the cigarette package or requiring removal of the sleeve, and they are not compatible with tax-stamping equipment.
Innovation Solution
A foldable sleeve blank with integrated pocket panels and a pocket flap, allowing for the inclusion of inserts like coupons or foil packs, which can be easily removed without removing the sleeve from the cigarette package, and designed to fit standard cigarette carton sizes for tax-stamping compatibility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If promotional inserts are integrated into the packaging, then marketing effectiveness is improved, but the packaging structure becomes more complex
Solution Approach 1:
The patent implements a pocket structure where the promotional insert is nested within a dedicated pocket formed by the sleeve. The pocket panel creates a recess that accommodates the insert, allowing it to be integrated into the packaging without adding external complexity. The insert is contained within the sleeve's pocket, similar to a nested doll structure where one object is placed inside another.
Solution Approach 2:
The sleeve is segmented into distinct functional panels including a pocket panel, back panel, front panel, and side panels. This segmentation allows the promotional insert to be placed in a dedicated pocket section while the rest of the sleeve maintains its simple tubular structure for surrounding the cigarette package. The segmentation isolates the complexity to only the necessary pocket area.
2Adaptability or versatility
If the sleeve is designed to accommodate inserts, then product functionality is improved, but compatibility with tax-stamping equipment may be compromised
Solution Approach 1:
The pocket structure is designed with local quality variations - the pocket panel has a different configuration than the main sleeve body. The pocket provides localized insert accommodation while the main sleeve maintains the smooth, uniform structure required for tax-stamping equipment compatibility. The complexity is confined to the local pocket area rather than affecting the entire sleeve structure.
3Ease of operation
If the insert can be removed independently, then user convenience is improved, but the structural integrity of the sleeve may be compromised
Solution Approach 1:
The sleeve is segmented into a pocket panel that forms a separate compartment for the insert. This segmentation allows the insert to be accessed and removed through the pocket opening without requiring removal of the entire sleeve from the cigarette package. The sleeve's main body remains intact and maintains its structural integrity while providing easy insert access through the localized pocket structure.
Data Source
AI summary
A combined article package includes a sleeve having a pocket formed integrally therein with a cigarette package in the sleeve and an insert in the pocket. The sleeve can be formed from a single piece blank. The insert can be a coupon or a separate consumer product, such as smoking articles, smokeless tobacco, and the like. For instance, the insert can be a foil pack containing one or more promotional smokeless tobacco products. The combined article package can be sized to be compatible with cigarette cartons, cigarette display racks, tax-stamping equipment and the like.