Full-Screen Cinematic Ad Presentation System
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Solution Overview
Problem
Conventional Web-based advertising techniques, such as pop-ups and banner ads, are often viewed as annoying and provide poor return on investment due to their uninteresting visual representation and lack of relevance to user search inquiries, failing to effectively engage users.
Innovation Solution
A system and method for displaying advertisements in a full-screen slideshow format, where user interaction triggers a full-screen view of advertisements, and the content or behavior adapts based on user context, history, and probabilistic models to improve relevance and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If conventional banner ads and pop-ups are used, then advertising coverage is achieved, but user annoyance increases and return on investment deteriorates
Solution Approach 1:
Instead of forcing ads onto users through pop-ups and banners, the invention inverts the approach by requiring user initiation through contextual triggers. Users actively request ad information by interacting with trigger elements, transforming the passive annoyance into active engagement.
Solution Approach 2:
The invention introduces contextual triggers as intermediary elements between users and advertisements. These triggers serve as mediators that users can interact with to request ad information, creating a comfortable buffer zone that eliminates the direct annoyance of traditional ads while maintaining advertising effectiveness.
2Ease of manufacture
If sponsored ads are displayed as uninteresting links, then advertising implementation is simple, but user engagement and return on investment worsen
Solution Approach 1:
The invention transforms static, uninteresting ad links into dynamic interactive experiences. Ads become full-screen immersive presentations that adapt to user actions, transitioning from passive text links to engaging multimedia experiences that respond to user engagement levels.
Solution Approach 2:
The invention adds dimensional depth to advertising by transitioning from two-dimensional text links to full-screen immersive presentations. This dimensional expansion transforms flat, uninteresting links into rich, multi-sensory experiences that capture user attention and enhance engagement.
3Ease of operation
If full-screen immersive ads are displayed, then user engagement improves, but system complexity and resource requirements increase
Solution Approach 1:
The invention prepares ad content and trigger elements in advance, organizing them in a structured format before user interaction. This preliminary preparation reduces real-time processing complexity by having ad materials ready for immediate full-screen presentation when triggered.
Solution Approach 2:
The system uses contextual information from the user's browsing behavior to automatically select and present relevant ads without requiring complex real-time analysis. The contextual triggers and associated ad data serve themselves by being pre-organized according to browsing context, reducing system complexity.
4Adaptability or versatility
If contextual triggers are implemented, then ad relevance to user inquiry improves, but implementation complexity increases
Solution Approach 1:
The invention segments advertising implementation into manageable components: contextual triggers, associated ad data, and full-screen presentation modules. This segmentation allows each component to be developed and maintained independently, reducing overall implementation complexity while maintaining high adaptability.
Data Source
AI summary
In response to user input associated with a previously displayed reduced-size version of an advertisement displayed in connection with a slideshow, a fall-screen view of the advertisement is displayed, for example according to a rule-based or probabilistic system to improve the applicability of the advertisement to the content being viewed. A cost-per-view (CPV) advertising model monetizes user interaction with an advertisement that results in navigating a content viewer to a landing page displayed within the viewer such that context of original content being viewed within the viewer is preserved.