Cinematic Data Presentation for Emotional Insight

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Solution Overview

Problem

Current data presentation methods, such as charts and graphs, struggle to effectively convey emotional messages and provide a highly interactive user experience, making it difficult for users to gain and share insights from their data.

Innovation Solution

The use of cinematic techniques like camera position, lighting, movement, and transitions is applied to present data in a way that conveys a user-defined message, allowing for the integration of emotional messaging and enhanced user interaction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional data visualization methods (charts, graphs) are used, then data can be presented in a simple and commonly used manner, but it becomes difficult to convey emotional messages and provide highly interactive user experience

Engineering Contradiction:
Improveease of data presentationVSAvoidemotional message conveyance
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent applies cinematic parameters (camera position, lighting, movement, transitions) to transform static data visualizations into dynamic presentations. By changing these cinematic parameters, the system can convey different emotional messages and create highly interactive user experiences while maintaining ease of data presentation through standardized cinematic techniques.

Inventive Principle:
Principle #35Parameter changes

2Loss of information

If cinematic techniques are applied to data presentation, then emotional messages can be conveyed effectively, but the complexity of the presentation system increases

Engineering Contradiction:
Improveemotional message conveyanceVSAvoidpresentation system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent creates a universal cinematic presentation system that can handle multiple data types and emotional messages using a standardized set of cinematic techniques. This multi-functional approach allows the system to convey various emotional messages effectively while managing complexity through reusability of cinematic patterns across different data presentation scenarios.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of operation

If simple visualization mechanisms (color, text, visibility) are used, then the system remains easy to operate, but users cannot effectively gain and share insights about their data

Engineering Contradiction:
Improvesimplicity of visualization mechanismsVSAvoiddata insight conveyance
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent adds cinematic dimensions (camera position, lighting, movement, transitions) to traditional data visualizations. This dimensional enhancement transforms static 2D charts into dynamic presentations that can convey data insights more effectively while maintaining ease of operation through standardized cinematic controls and automated presentation sequences.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS10521467B2Using cinematic techniques to present data
Publication Date: 2019.12.31 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10521467B2 patent drawing
  • US10521467B2 patent drawing

AI summary

The present invention extends to methods, systems, and computer program products for using cinematic techniques to present data. Embodiments of the invention can be used to infer and generate cinematic techniques or combinations thereof based on a model and user action. Cinematic techniques can be used to meet the data exploration and analysis requirements of a user. As such, embodiments of the invention permit users (including non-programmers) to employ cinematic techniques (possibly in combination with other techniques) to gain insights into their data and also convey appropriate emotional messages.