Cinematic Technique Taxonomies for Data Presentation

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Solution Overview

Problem

Current data presentation methods, such as charts, graphs, and maps, struggle to effectively convey emotional messages and provide a highly interactive user experience due to their simplicity, making it difficult for users to gain and share insights from their data.

Innovation Solution

The use of cinematic technique taxonomies, which include camera position, movement, lighting, and sound techniques, is applied to present data in a manner that conveys a user-desired message by accessing data from a repository, identifying relevant cinematic techniques from a taxonomy, and displaying the data on a device to convey the intended message.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If simple visualization mechanisms (color, text, visibility) are used, then ease of operation is improved, but the ability to convey emotional messages and provide interactive user experience deteriorates

Engineering Contradiction:
Improveease of operationVSAvoidability to convey emotional messages
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent applies dynamics by transitioning from static visualization properties (color, text, visibility) to dynamic cinematic techniques (camera movements, transitions, lighting changes, sound effects) that can adapt to convey different emotional messages and enhance user interaction, resolving the contradiction between operational simplicity and emotional expressiveness

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent changes the parameters of data presentation by introducing cinematic technique parameters (camera position, movement speed, lighting intensity, sound volume) alongside traditional visualization parameters, enabling the system to convey emotional messages while maintaining ease of operation through automated parameter adjustment based on user interaction

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If cinematic technique taxonomies are applied to present data, then the ability to convey emotional messages is improved, but device complexity increases

Engineering Contradiction:
Improveability to convey emotional messagesVSAvoiddevice complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies universality by creating a multi-functional data presentation system that integrates traditional visualization capabilities with cinematic technique application, allowing a single system to perform both simple data display and emotional message conveyance without requiring separate complex systems

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent uses an intermediary layer (the cinematic technique taxonomy and control system) that mediates between the data repository and the display device, managing the complexity of cinematic technique application while maintaining simplicity in data access and presentation logic

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS9390527B2Using cinematic technique taxonomies to present data
Publication Date: 2016.07.12 MICROSOFT TECHNOLOGY LICENSING LLC
  • US9390527B2 patent drawing
  • US9390527B2 patent drawing
  • US9390527B2 patent drawing

AI summary

The present invention extends to methods, systems, and computer program products for using cinematic technique taxonomies to present data. Embodiments of the invention can be used to infer and identify cinematic techniques or combinations thereof based on a model and user action. Cinematic techniques can be used to meet the data exploration and analysis requirements of a user. As such, embodiments of the invention permit users (including non-programmers) to employ cinematic techniques from a cinematic technique hierarchy (possibly in combination with other techniques) to gain insights into their data and also convey appropriate emotional messages.