Circuitous Display System for Sequential Content Scheduling
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Solution Overview
Problem
Current display systems for digital billboards lack efficient automated scheduling and sequential content uploading and presentation across multiple display faces, limiting visibility and engagement with observers.
Innovation Solution
A circuitous display system with a display control system that interfaces with multiple display faces, enabling automated scheduling and sequential or rotational presentation of content across a network of display faces, enhancing visibility by presenting content in an alternating, sequential, or circuitous pattern.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content is displayed on a single display face, then the display system is simple to operate, but the visibility and audience reach are limited
Solution Approach 1:
The system segments the display network into multiple display faces organized in circuits, where each face can independently display content. This segmentation allows the content to be distributed across multiple locations, increasing audience reach while maintaining simple centralized control through the scheduling server.
2Measurement precision
If content is manually uploaded and scheduled to multiple display faces, then precise content control is achieved, but the system complexity and time consumption increase
Solution Approach 1:
A scheduling server acts as an intermediary between the content source and multiple display faces. The server receives content, automatically schedules it across selected display faces in the circuit, and coordinates sequential presentation. This intermediary enables precise content control and automated scheduling while reducing manual intervention and system complexity.
3Quantity of substance
If content is simultaneously displayed on all display faces, then maximum visibility is achieved, but the effectiveness of individual messages is reduced due to lack of focus
Solution Approach 1:
The system implements periodic sequential presentation where content cycles through different display faces in a predetermined circuit pattern. Each message is displayed on one face at a time for an extended duration, ensuring focused viewer attention and message effectiveness, while the periodic cycling across multiple faces maintains overall visibility and audience reach.
4Quantity of substance
If automated scheduling and sequential presentation is implemented across multiple display faces, then visibility and audience reach are increased, but the scheduling and control system complexity increases
Solution Approach 1:
The scheduling server implements self-service automated scheduling by automatically selecting display faces, determining presentation sequences, and coordinating content delivery across the circuit without requiring manual configuration for each display face. This self-service automation increases audience reach through multi-face presentation while minimizing the complexity of human intervention in scheduling operations.
Data Source
AI summary
Illustrative embodiments of the disclosure are generally directed to circuitous display systems methods which facilitate automated scheduling and uploading of advertising and/or other content to different display faces in a network or display circuit of billboard or other display faces and automatic circuitous, sequential or rotational presentation of the content among the display faces. An illustrative embodiment of the circuitous display systems may include at least a first display face and a second display face. At least one display control system may controllably interface with each of the first display face and the second display face. The at least one display control system may be configured to present content on the first display face and the second display face in an automatic circuitous, sequential or rotational pattern.