Intermediary Platform for Click-Through Traffic Exchange Trials

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Solution Overview

Problem

The challenge lies in facilitating a system for buying and selling click-through traffic on the internet where buyers can assess the compatibility and quality of visitors' traffic before contracting with sellers, as current methods lack transparency in volume, responsiveness, and quality of click-through traffic.

Innovation Solution

An intermediary web site facilitates registration and conduct of trials between buyers and sellers, measuring click-through traffic during a trial period and enabling bidding processes to select the best matching partners for click-through traffic exchange, allowing for continuous monitoring and termination of unsatisfactory relationships.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If buyers contract for click-through traffic without prior trials, then the contracting process is faster and simpler, but buyers cannot assess the quality and compatibility of traffic before committing

Engineering Contradiction:

Improveease of contractingVSAvoidlack of traffic quality information

Core Design Contradiction:

Ease of operationVSLoss of information

Solution Approach 1:

The system conducts preliminary trial periods where buyers and sellers exchange click-through traffic on a test basis before finalizing contracts. This allows both parties to assess traffic quality, compatibility, and performance metrics in advance, resolving the information asymmetry without significantly complicating the overall contracting process.

Inventive Principle:

Principle #10Preliminary action

2Measurement precision

If the system conducts comprehensive trials and assessments before contracting, then traffic quality and compatibility are better assessed, but the time required for setup and decision-making increases

Engineering Contradiction:

Improvetraffic parameter assessment accuracyVSAvoidtime for trial and assessment

Core Design Contradiction:

Measurement precisionVSLoss of time

Solution Approach 1:

The system implements partial trials with predefined assessment parameters and time limits, conducting sufficient measurements to evaluate traffic quality without requiring exhaustive long-term testing. This balances measurement precision with time efficiency by focusing on key performance indicators during controlled trial periods.

Inventive Principle:

Principle #16Partial or excessive action

3Device complexity

If buyers and sellers directly exchange traffic without an intermediary platform, then the system is simpler and faster, but there is no centralized mechanism for trials, bidding, and monitoring

Engineering Contradiction:

Improvesystem structure simplicityVSAvoidcontract execution reliability

Core Design Contradiction:

Device complexityVSReliability

Solution Approach 1:

The patent introduces an intermediary platform that facilitates trials, bidding processes, and ongoing monitoring between buyers and sellers. This mediator provides standardized mechanisms for assessment and contract management, improving reliability without creating an overly complex system by handling specific functions centrally.

Inventive Principle:

Principle #24Intermediary (Mediator)

4Adaptability or versatility

If the system allows multiple trials with different buyers before selecting a winner, then the best matching partner is identified, but the time and resources required for evaluation increase

Engineering Contradiction:

Improvebuyer-seller compatibility matchingVSAvoidtime for multiple trial evaluations

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system implements feedback mechanisms during trials where performance data is collected and analyzed to identify compatible buyer-seller pairs. This feedback loop enables efficient evaluation of multiple candidates by continuously comparing performance metrics, allowing the system to identify the best match without requiring exhaustive testing of all possible combinations.

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS8494950B2System for conducting an exchange of click-through traffic on internet web sites

Publication Date: 2013.07.23 KOSTIC MIODRAG

AI summary

A system for exchanging click-through traffic between web sites of interested exchange partners on the Internet employs an intermediary web site for registering interested exchange partners and conducting a trial process for click-through traffic between exchange partners' web sites during a trial period prior to opening a bidding process of the interested exchange partners for an exchange partner's click-through traffic. Each exchange partner's web site is linked to the intermediary web site by embedding a links code which points to an addressable file stored with the intermediary web site containing the link content of each interested exchange partner's web site to be displayed in the links area on an exchange partner's web site during the trial process. The results of the exchange trials are compared with metrics for the exchange parameters that inform the exchange participants of the success of their interaction. The intermediary web site can then conduct a bidding process where the exchange participants can bid for click-through traffic from the exchange partner's web site. Based on the bidding process, the best matched exchange partners can establish an exchange relationship in which mutual click-through traffic is exchanged between the exchange partners' web sites.