Client-Side Rules Engine for Dynamic Webpage Adjustments
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Solution Overview
Problem
Existing methods for updating webpages during visitor interactions are limited, as they typically require server-side processing and do not allow for dynamic adjustments based on client-side conditions and behaviors.
Innovation Solution
A method that includes providing a main layout with rule rendering elements, a rules engine, and rule triggers on the client-side, enabling client-side evaluation and execution of actions based on detected triggers, such as changes in window size, device orientation, or visitor behavior, allowing for real-time dynamic adjustments to the webpage.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If server-side processing is used for dynamic webpage updates, then centralized control and security are improved, but responsiveness and real-time adjustment capability deteriorate
Solution Approach 1:
The patent segments the webpage into multiple independent regions, each with its own update rules. The rendering element divides the webpage structure into selectable regions that can be independently updated based on trigger conditions, allowing partial updates without full page reloads and improving responsiveness while maintaining centralized rule management.
Solution Approach 2:
The patent pre-defines multiple candidate regions and their update rules in advance on the server side. When a trigger condition is met, the pre-configured rules are executed immediately without requiring server round-trips, enabling real-time adjustments while maintaining centralized control over the rule definitions.
2Reliability
If server communication is required for every webpage update, then centralized control is maintained, but network overhead and processing time increase
Solution Approach 1:
The system pre-configures multiple candidate regions and their associated update rules on the server side before deployment. When trigger conditions occur, the client executes the pre-defined rules locally without requiring real-time server communication, significantly reducing processing time while maintaining centralized control over the rule definitions.
Solution Approach 2:
The patent creates candidate regions as copies or representations of the original webpage structure. These candidate regions can be independently manipulated and updated on the client side based on trigger conditions, reducing the need for continuous server communication while ensuring updates align with centralized rules.
3Speed
If client-side evaluation is implemented, then responsiveness and real-time adjustment are improved, but device complexity and resource requirements increase
Solution Approach 1:
The patent segments the webpage into distinct candidate regions, each with specific update rules. This segmentation allows the client to evaluate and execute updates for only the relevant regions based on trigger conditions, rather than processing the entire page, thereby reducing client-side complexity while maintaining responsiveness.
Solution Approach 2:
The system changes the state parameters of specific webpage regions based on trigger conditions. By monitoring and responding to specific parameter changes (such as user interactions or data updates) rather than evaluating the entire page state, the client-side processing complexity is reduced while maintaining real-time responsiveness.
4Adaptability or versatility
If multiple candidate regions are provided for A/B testing, then adaptability and user experience optimization are improved, but webpage structure complexity increases
Solution Approach 1:
The patent segments the webpage into multiple candidate regions that can represent different versions for A/B testing. Each region is independently definable and can be associated with different content or layouts, allowing flexible A/B testing without requiring complete duplication of the entire webpage structure.
Solution Approach 2:
The candidate region mechanism serves multiple functions: it enables A/B testing, supports dynamic content updates, and allows regional customization. This multi-functionality reduces the need for separate structures for each purpose, thereby managing complexity while providing adaptability for various testing and update scenarios.
Data Source
AI summary
A webpage comprising at least one rule rendering element including definition of a rule trigger is provided to a client. When a rule trigger is detected, the rule definitions are analyzed by means of a rules engine, including evaluation of the rule definitions. At least the evaluation takes place client-side. The client performs one or more operations within the webpage on the basis of the evaluation.