Client Terminal Content Frame Securing for Targeted Ad Distribution
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Solution Overview
Problem
Existing communication systems, such as videoconferences, do not effectively utilize terminals for displaying advertisements outside of scheduled conferences, as they are either powered off or used for simple video displays, and lack configurations to target specific viewers with tailored content based on their attributes.
Innovation Solution
A content providing system that includes a client terminal and server, where the client terminal secures a content frame based on its use state and viewer attributes, allowing for dynamic content distribution that matches the needs of advertisers by managing terminal and content information to display targeted content, including advertisements, in open spaces with no viewer limitations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If a videoconference terminal displays content unilaterally based on advance schedule, then content distribution is automated, but the terminal cannot secure content frame based on its own use state and the system cannot match content to specific viewer attributes
Solution Approach 1:
The system implements feedback mechanisms where the terminal reports its use state (conference, advertisement, or other) back to the server, and the server uses this feedback information to generate distribution conditions and match appropriate content to the terminal based on actual usage patterns and viewer attributes
Solution Approach 2:
The content distribution system transitions from static advance scheduling to dynamic real-time decision-making. The terminal dynamically secures content frames based on its current use state, and the server dynamically generates distribution conditions and selects content based on terminal information and content attributes, enabling adaptive content matching
2Device complexity
If the terminal displays content based on advance schedule, then content distribution is simplified, but the terminal cannot display content based on its own use state and viewer attributes
Solution Approach 1:
The system segments the content distribution process into distinct functional components: the terminal handles local content frame securing and display based on its use state, while the server handles centralized content management, attribute matching, and distribution condition generation. This segmentation allows each component to operate independently with specialized functionality
Solution Approach 2:
The server acts as an intermediary between the terminal and content sources. It receives terminal information about use state and viewer attributes, generates appropriate distribution conditions, selects matching content, and transmits it to the terminal. This intermediary layer simplifies the terminal's operation while enabling sophisticated content matching
3Reliability
If the terminal is used only for videoconference, then communication function is maintained, but the terminal cannot display advertisements or content in idle time
Solution Approach 1:
The terminal is designed with multi-functionality to handle multiple purposes: videoconference communication, advertisement display, and other content display. The terminal can detect its current use state (conference mode, advertisement mode, or other modes) and appropriately secure content frames for different functions, thereby increasing overall productivity while maintaining reliable communication capability
Solution Approach 2:
The system ensures continuous useful action by enabling the terminal to display advertisements or content during idle periods between videoconferences. The terminal continuously monitors its use state and can transition from conference mode to content display mode without interruption, maximizing utilization time and eliminating idle periods
Data Source
AI summary
A content providing system is provided that includes a client terminal and a server, and provides content based on a use state of the client terminal. The client terminal includes a client control unit and a display unit. The server includes a client terminal management unit, a content recording unit, a content management unit, a content distribution control unit, and a distribution condition management unit. The client control unit secures a content frame based on a distribution condition notified from the distribution condition management unit, and transmits a distribution request of the content to the content distribution control unit. The content distribution control unit extracts and distributes the content from the content recording unit, and the client control unit displays the content distributed by the content distribution control unit on the display unit within the content frame.