Client Centric Viewer Aggregates Customer Data Across Applications
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Solution Overview
Problem
Business organizations, such as financial institutions, face inefficiencies when employees need to individually access multiple business applications to view customer interactions, leading to significant time and cost expenditures.
Innovation Solution
A client-centric viewer system that aggregates customer interaction information from various business applications, providing a centralized dashboard for employees to view customer data and identify business opportunities, thereby streamlining the process and reducing the need to access each application separately.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If employees access multiple business applications individually to view customer interactions, then complete customer information can be obtained, but time and resource expenditure increases significantly
Solution Approach 1:
The patent merges data from multiple separate business applications into a single unified customer interaction view. The system consolidates customer information that was previously scattered across different applications (loan applications, credit card applications, mortgage applications, etc.) into one centralized display, allowing employees to access complete customer information without navigating multiple applications individually.
Solution Approach 2:
The unified customer interaction view serves multiple functions simultaneously: it displays customer demographic information, account information, interaction history, product ownership, and identifies potential business opportunities. This single interface replaces multiple specialized applications, providing universal access to all customer-related data and functions in one place.
2Loss of information
If employees access multiple business applications individually, then detailed customer data can be reviewed, but operational complexity increases
Solution Approach 1:
The system combines multiple separate business applications into a single unified interface. Instead of requiring employees to access loan applications, credit card applications, mortgage applications, and other specialized systems separately, the unified customer interaction view consolidates all these data sources into one integrated display, reducing the number of applications from multiple to one.
Solution Approach 2:
While merging applications, the system segments and organizes customer information into logical categories within the unified view, including customer demographic information, account information, interaction information, product ownership information, and identified business opportunities. This segmentation makes the complex data manageable and easily navigable within the single interface.
3Productivity
If a centralized system aggregates data from multiple business applications, then employee efficiency improves, but system complexity increases
Solution Approach 1:
The unified customer interaction view acts as an intermediary system that connects to multiple existing business applications without requiring fundamental changes to those applications. It retrieves and consolidates data from various sources (loan systems, credit card systems, mortgage systems) through standardized interfaces, presenting integrated information to employees while maintaining the independence and complexity of the underlying applications.
Solution Approach 2:
The centralized viewer system is designed with multi-functionality to handle diverse data types and sources. It can display demographic information, account balances, interaction histories, product details, and identify business opportunities across different product lines (loans, credit cards, mortgages, insurance). This universal design consolidates multiple specialized functions into one system, improving efficiency while managing complexity through standardized processes.
Data Source
AI summary
A client viewer computing system may be configured to scan a plurality of business application computing systems that correspond to products and/or services provided by a business organization. The client view computing system may receive a customer identifier from an employee and, in response to the customer identifier, obtain information corresponding to the customer's interactions with the plurality of products and/or services offered by the business organization. Based on one or more customer attributes, the client viewer computing system may identify one or more products and/or services the customer for which the customer qualifies and display the identified opportunities on a customer centric viewer user interface.