Cloned Identity Polluting Electronic Profiling

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

The increasing concern over electronic privacy due to widespread data collection and profiling, known as dataveillance, where users' information is gathered and used for both lawful and unlawful purposes, leading to potential invasions of privacy and identity theft, despite efforts to thwart such practices through anonymizers and spyware killers.

Innovation Solution

A method involving the creation of a cloned identity over a network, where a principal's identity is cloned and associated with divergent areas of interest, allowing an automated agent to process actions that appear to be associated with the principal, thereby polluting data collected by eavesdroppers and making profiles less reliable.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users engage in electronic commerce and Internet activities, then they can access services and information, but their confidential information is gathered and collected by enterprises and governments

Engineering Contradiction:
Improveaccess to electronic commerce servicesVSAvoidconfidential information collection
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent introduces a cloned identity as an intermediary between the user and the network services. This clone acts as a mediator that performs transactions and data exchanges on behalf of the user, allowing the user to access electronic commerce services while the clone absorbs the information collection from enterprises and governments.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent segments the user's identity into two parts: the true identity and the cloned identity. The cloned identity is separated from the user's real personal information, allowing the user to maintain privacy while still engaging in electronic commerce activities through the clone's separate identity structure.

Inventive Principle:
Principle #1Segmentation

2Reliability

If data collection is performed to form electronic profiles, then targeted marketing and surveillance capabilities are improved, but user privacy is invaded and reliability of collected data is compromised

Engineering Contradiction:
Improveelectronic profile accuracyVSAvoidprivacy invasion
Core Design Contradiction:
ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The patent converts the harmful effect of data collection into a beneficial outcome by using the cloned identity to deliberately provide misleading information. The clone's false data, while collected by enterprises, actually protects the user's true identity and privacy, turning the data collection mechanism against itself.

Inventive Principle:
Principle #22Blessing in disguise (Convert harm into benefit)

Solution Approach 2:

The patent applies preliminary anti-action by pre-establishing a cloned identity with false or divergent information before the user engages in electronic commerce activities. This pre-configured clone proactively counteracts potential privacy invasion by already having misleading data in place that will be collected instead of the user's true information.

Inventive Principle:
Principle #9Preliminary anti-action

3Loss of information

If cloned identity performs actions divergent from principal's interests, then data collection reliability is polluted, but system complexity increases

Engineering Contradiction:
Improvedata collection reliabilityVSAvoididentity management system
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent creates a simplified copy of the user's identity - the cloned identity - that can be automatically managed. This copy contains the essential structure of an identity (names, addresses, credentials) but with divergent or false information, allowing it to function independently without requiring complex ongoing management of the divergence itself.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS8069485B2Techniques to pollute electronic profiling
Publication Date: 2011.11.29 APPLE INC
  • US8069485B2 patent drawing
  • US8069485B2 patent drawing
  • US8069485B2 patent drawing

AI summary

Techniques to pollute electronic profiling are provided. A cloned identity is created for a principal. Areas of interest are assigned to the cloned identity, where a number of the areas of interest are divergent from true interests of the principal. One or more actions are automatically processed in response to the assigned areas of interest. The actions appear to network eavesdroppers to be associated with the principal and not with the cloned identity.