Targeted Commerce via Closed Captioning Keyword Correlation
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Solution Overview
Problem
Current network broadcasting methods fail to effectively correlate commercials with broadcast content, leading to wasted advertising opportunities as vendors often target inappropriate audiences and miss immediate sales opportunities, due to the inflexibility of existing marketing models and the dispersion of audiences geographically and chronologically.
Innovation Solution
A system and method for targeted commerce in network broadcasting that uses closed captioning to match vendor keywords with multimedia streams, allowing for the insertion of relevant advertisements and enabling immediate purchases through a network service provider, utilizing an interface device that processes multimedia streams, correlates vendor keywords with close captioning text, and provides a payment mechanism for viewers to buy advertised items.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional advertising strategies are used based on pre-broadcasting audience models, then advertising coverage is maintained, but advertising effectiveness deteriorates due to audience dispersion and inability to target relevant viewers
Solution Approach 1:
The patent transforms static pre-broadcasting audience models into dynamic real-time targeting by using closed captioning data generated during broadcast to identify viewer interests and insert relevant advertisements on-the-fly, allowing the system to adapt to dispersed audiences across different times and locations
Solution Approach 2:
The patent introduces closed captioning text as an intermediary element that bridges the gap between broadcast content and advertising targeting, using the captioning data to identify relevant advertisements and insert them into the multimedia stream without requiring direct real-time audience analysis
2Ease of operation
If viewers are allowed to watch programs at any time in any place, then audience accessibility is improved, but immediate sales opportunities are lost due to lack of direct purchasing access
Solution Approach 1:
The patent prepares purchasing information and advertisement links in advance within the multimedia stream, so that when viewers encounter relevant advertisements during playback at any time or location, they can immediately access purchase options without delay
Solution Approach 2:
The patent makes the viewing device serve multiple functions by integrating advertisement display, information provision, and purchase facilitation capabilities into a single system, allowing viewers to complete transactions directly through their viewing devices regardless of location or time
3Quantity of substance
If vendors use traditional marketing models based on program ratings and schedules, then advertising coverage is maintained, but resource efficiency deteriorates due to pitching products to inappropriate audiences
Solution Approach 1:
The patent applies local quality by inserting specific advertisements targeted to local viewer interests identified through closed captioning analysis, rather than using uniform nationwide advertising approaches, thereby reducing waste by matching products to relevant local audiences
Solution Approach 2:
The patent implements feedback by using closed captioning data generated during broadcast as input for advertisement selection, creating a real-time feedback loop that identifies viewer interests and automatically selects relevant advertisements, eliminating the need for inefficient pre-broadcasting audience modeling
Data Source
AI summary
A system and a method for using the system for targeted commerce in network broadcasting are provided. The system includes an interface device configured to receive a multimedia stream from a network, wherein the multimedia stream includes a close captioning string and wherein the interface device is further configured to process the multimedia stream by providing advertisements in the multimedia stream according to a correlation between the close captioning string and a plurality of vendor keywords; and a viewing device configured to receive the processed multimedia stream and display to a viewer.