Cloud Advertisement Delivery With User-Matched Creative Splicing
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Solution Overview
Problem
Existing online advertisement systems deliver advertisements in fixed display styles, failing to cater to the diverse interests of different user types, resulting in a poor delivery effect.
Innovation Solution
A cloud server determines target advertisement creatives and materials based on user identifiers, utilizing a preset library of advertisement creatives and materials tailored to individual user interests, and splices these to deliver personalized advertisements in varying styles.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If fixed advertisement display styles are used, then the system is simple to operate, but the delivery effect is poor because it cannot cater to diverse user interests
Solution Approach 1:
The patent implements dynamic advertisement delivery by switching from fixed display styles to user-adaptive styles. The system dynamically selects and adjusts advertisement display styles based on real-time user characteristics, device information, and behavior data, making the advertisement system flexible and adaptive rather than static and rigid.
Solution Approach 2:
The patent changes multiple parameters including user characteristics, device information, behavior data, and advertisement display styles. By adjusting these parameters dynamically, the system optimizes advertisement delivery效果 for different users while maintaining operational simplicity through automated parameter management.
2Reliability
If personalized advertisement styles are implemented for different users, then the delivery effect is improved, but the system complexity increases
Solution Approach 1:
The patent implements self-service mechanisms where the system automatically collects user data, analyzes user characteristics, selects appropriate advertisement styles, and delivers personalized advertisements without manual intervention. This automation maintains operational simplicity while achieving personalized delivery效果.
Solution Approach 2:
The patent incorporates feedback loops that continuously monitor user interactions with advertisements, analyze effectiveness, and adjust future advertisement delivery strategies. This feedback mechanism enables the system to automatically optimize personalized advertisement delivery while maintaining ease of operation through iterative improvement.
3Reliability
If multiple advertisement materials are prepared for different users, then the relevance to user interests is improved, but the loss of time for material selection increases
Solution Approach 1:
The patent performs preliminary actions by pre-collecting and analyzing user data, pre-segmenting user groups, and pre-preparing advertisement materials for different user types. This advance preparation enables rapid advertisement delivery without time-consuming material selection during actual delivery, maintaining both high relevance and efficiency.
Solution Approach 2:
The patent replaces manual material selection processes with automated systems including machine learning models, data analysis algorithms, and intelligent matching mechanisms. This substitution eliminates time-consuming manual operations while maintaining or improving the relevance of advertisement materials to user interests.
Data Source
AI summary
An advertisement delivery method includes: receiving an advertisement request sent by a first terminal device, where the advertisement request includes an application identifier and a device identifier of the first terminal device. Based on the device identifier, a target advertisement creative from a preset advertisement creative library corresponding to the application identifier is determined. The preset advertisement creative library includes at least one advertisement creative uploaded by an advertiser to the cloud server. A target advertisement material from a preset material library is determined based on the target advertisement creative and the device identifier. The target advertisement material is spliced, based on the target advertisement creative, to obtain the target advertisement, which is then delivered to an advertisement slot.