Cloud Asset Delivery System for Multi-Device Targeting Precision
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Solution Overview
Problem
The evolution of addressable advertising and changing media consumption patterns complicate the design and execution of asset campaigns, making it difficult to ensure targeted and efficient delivery across multiple devices and networks, as traditional methods struggle with real-time customization and tracking of viewer interactions.
Innovation Solution
A system that manages and monitors asset delivery across multiple devices and networks, allowing for coordinated control of asset delivery through an asset targeting system that communicates with user equipment devices, enabling playlist creation based on user impression information and campaign specifications, and updates in real-time to ensure compliance with delivery goals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If addressable advertising is implemented to customize content delivery to individual users, then targeting precision is improved, but system complexity increases
Solution Approach 1:
The patent introduces an addressable signal as an intermediary element that carries user identification and delivery instructions through the existing broadcast infrastructure. This mediator enables precise targeting without requiring fundamental changes to the broadcast system architecture, as the addressable signal can be embedded within or alongside traditional broadcast content streams.
Solution Approach 2:
The system segments the broadcast audience into individually addressable units by assigning unique identifiers to each user equipment device. This segmentation allows the broadcast system to deliver customized content to specific users while maintaining the efficiency of broadcast-style delivery, resolving the contradiction between targeting precision and system complexity.
2Reliability
If asset delivery is tracked across multiple devices and networks, then delivery control is improved, but measurement difficulty increases
Solution Approach 1:
The patent implements a universal addressable signal format and identification system that functions across multiple devices, networks, and modalities. This universal approach enables consistent tracking and measurement of asset delivery across diverse platforms without requiring device-specific or network-specific measurement systems, thereby reducing measurement difficulty while improving delivery control.
Solution Approach 2:
The system incorporates feedback mechanisms where delivery information from multiple devices and networks is collected and used to adjust subsequent asset delivery decisions. This feedback loop enables centralized control and tracking across the multi-device environment, making delivery measurement more manageable despite the complexity of multiple platforms.
3Productivity
If real-time asset delivery decisions are made based on user characteristics, then campaign effectiveness is improved, but processing time requirements increase
Solution Approach 1:
The patent implements preliminary actions by pre-segmenting audiences and pre-positioning assets based on user characteristics and campaign parameters before the actual delivery moment. User profiles and delivery preferences are established in advance, allowing real-time delivery decisions to be made quickly by matching addressable signals with pre-prepared content rather than processing all decision logic in real-time.
Solution Approach 2:
The system employs dynamic asset delivery where content selection and delivery timing are adjusted in real-time based on detected user characteristics and context. This dynamic approach enables campaign effectiveness to be optimized through real-time decisions while the underlying infrastructure maintains efficiency through pre-established addressable signal protocols and asset libraries.
Data Source
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AI summary
A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery with respect to a single device or multiple devices, including, multiple devices of multiple networks or modalities, e.g., a television, a laptop and a tablet.