Cloud Gateway Offloads TV Multimedia Rendering
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Solution Overview
Problem
Current Internet-connected TV systems face challenges in delivering high-resolution multimedia content due to processing and memory constraints, which limits their ability to provide the high-quality visual and audio experiences expected by brands and advertisers, and are not well-suited for web-based delivery of brand products.
Innovation Solution
A cloud-based T-commerce system that offloads processing to servers, using remote browser rendering to deliver multimedia content to TVs, even those with limited native capabilities, ensuring high-quality studio-polished production experiences and enabling brand-specific e-commerce platforms on TVs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Speed
If TV systems use native processing for web-based multimedia delivery, then processing speed and responsiveness improve, but processing power and memory requirements exceed TV capabilities
Solution Approach 1:
The patent introduces a gateway server as an intermediary between the TV and the web content delivery network. The gateway server handles complex processing tasks including content rendering, format conversion, and protocol translation, allowing the TV to function with limited native processing power while still accessing high-performance web-based multimedia content through the intermediary infrastructure.
2Manufacturing precision
If TV systems process high-resolution multimedia content locally, then content quality improves, but memory consumption exceeds available resources
Solution Approach 1:
The patent extracts the heavy memory-intensive processing functions from the TV system and relocates them to the gateway server infrastructure. The TV only receives pre-processed, optimized content streams, eliminating the need for large local memory buffers while maintaining high content quality through server-side rendering and compression algorithms.
3Adaptability or versatility
If TV systems implement full web browser capabilities, then versatility and adaptability improve, but device complexity increases beyond TV architecture
Solution Approach 1:
The gateway server provides universal web browser capabilities and multimedia rendering functions that would be too complex for TV integration. It acts as a multi-functional platform that handles various web protocols, content formats, and interaction models, then delivers simplified, TV-optimized streams to diverse TV devices without requiring each TV to implement full browser functionality.
Data Source
AI summary
A multimedia commerce service processing method includes the steps of receiving a signal for selecting a first product provided by the multimedia commerce service, detecting body size information of a user from login information of an account of the user who uses the multimedia commerce service, generating a first avatar graphic image including the detected body size information of the user and transmitting a signal for outputting an image of the first product in a specific area of the first avatar graphic image to a display device. A multimedia commerce service processing apparatus includes a receiving module configured to sense a signal, a communication module configured to transmit and receive data, a storage module configured to store login information of an account of a user and a controller configured to control operation of the multimedia commerce service processing apparatus.