Cloud-Rendered Media Insertion for Targeted Supplemental Video
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Solution Overview
Problem
Cloud gaming systems lack the ability to seamlessly integrate supplemental content, such as advertisements or in-game offers, into cloud-rendered media content without consuming excessive network resources or bandwidth, and existing methods are limited to basic pop-up content or do not support video-based supplemental content.
Innovation Solution
A system and method for inserting supplemental content into cloud-rendered media content by encoding and streaming it with the main content, using parameters like in-game conditions or network conditions to select relevant content at appropriate insertion points, ensuring minimal resource consumption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If supplemental content is inserted into cloud-rendered media content, then user engagement and advertising effectiveness are improved, but network resource consumption and bandwidth usage increase
Solution Approach 1:
The system pre-identifies and buffers supplemental content items before they are needed during media playback. By preparing advertisement content and metadata in advance based on predicted insertion points and user preferences, the system reduces real-time network requests and bandwidth consumption during actual content delivery
Solution Approach 2:
The system introduces a content insertion service that acts as an intermediary between the media source and client device. This service receives supplemental content from advertisers, processes it according to insertion opportunities and user profiles, and delivers optimized content to both the rendering service and client, thereby managing network resources efficiently
2Adaptability or versatility
If video-based supplemental content is integrated into cloud-rendered media, then advertising effectiveness is improved, but device complexity and processing requirements increase
Solution Approach 1:
The system extracts supplemental content rendering from the main media playback pipeline and handles it as a separate, independent process. Advertisement content is processed and inserted as distinct video layers that can be independently managed, allowing the main media content to continue rendering without increased complexity
Solution Approach 2:
The content insertion service is designed to handle multiple types of supplemental content (video advertisements, static images, interactive elements) through a unified processing framework. This multi-functional approach avoids creating separate complex processing pipelines for each content type
3Adaptability or versatility
If targeted supplemental content is inserted based on user parameters and game data, then advertising relevance is improved, but system complexity and data processing requirements increase
Solution Approach 1:
The system pre-processes user profile data, game session data, and advertising content during idle periods or before user sessions begin. By preparing targeted content recommendations and matching advertisements to user preferences in advance, the system reduces real-time data processing complexity during active gameplay
Solution Approach 2:
The content insertion service automatically matches supplemental content to insertion opportunities based on pre-established user profiles and game state parameters. The system self-manages the complexity of data analysis and content selection without requiring additional manual intervention or complex real-time processing
4Loss of energy
If supplemental content is streamed in place of main content, then bandwidth efficiency is improved, but user experience continuity may be disrupted
Solution Approach 1:
The system implements periodic, time-bound content substitutions where supplemental content is inserted for specific durations at predetermined intervals rather than continuously replacing main content. This allows the primary media stream to resume periodically, maintaining user experience continuity while still delivering advertising content efficiently
Solution Approach 2:
The system allows users to quickly skip supplemental content with minimal delay, enabling rapid return to the main content stream. By optimizing the skip functionality and reducing transition times, the system minimizes disruption to user experience while maintaining bandwidth efficiency during the brief substitution periods
Data Source
AI summary
Systems and methods are disclosed herein for inserting supplemental content into cloud-rendered media content, such as video game cutscenes. The media content is rendered and encoded for streaming to a client device. Data related to a current session associated with the client device is retrieved. Based on the retrieved session data, a supplemental content item is identified for insertion into the streaming media content. If an insertion point is detected within the streaming media content, the supplemental content item is streamed to the client device in place of the streaming media content. Once streaming of the supplemental content item has ended, either at the end of the supplemental content item or in response to a request from the client device to skip the supplemental content item, streaming of the streaming media content is resumed.