Cloud Print Ad Targeting by Printer and Source Location
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Solution Overview
Problem
Existing advertisement distribution systems for image forming apparatuses do not effectively provide targeted advertisements to users during document printing, especially when the printer and instruction source are in different locations or areas, leading to inefficient advertising and user engagement.
Innovation Solution
A cloud print system that includes a display unit for selecting recipients and an output interface to send targeted advertisements based on user attributes, ensuring that advertisements are displayed or printed according to the user's location and interests when printing documents across different positions or areas.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are distributed to printers based on general requirements without considering location and user attributes, then advertisement distribution is simple, but advertising effectiveness is low
Solution Approach 1:
The patent applies local quality by tailoring advertisements to specific local contexts. The system determines the printer's installation location and compares it with the instruction source location to identify different areas. Advertisements are then selected based on location-specific attributes and user characteristics, ensuring that each printer receives locally relevant ads rather than generic ones, thereby improving advertising effectiveness through localized content.
Solution Approach 2:
The patent implements preliminary action by pre-establishing a database of user attributes and advertisement data before the actual printing process. The system stores information about users (age, gender, interests) and advertisements (content, target audience) in advance. When a printing job is initiated, the system quickly retrieves and matches appropriate advertisements based on pre-collected data, avoiding the need for complex real-time analysis and reducing system complexity.
2Reliability
If targeted advertisements are provided based on user attributes and location, then advertising effectiveness is improved, but system complexity increases
Solution Approach 1:
The patent uses an intermediary approach by introducing a cloud-based advertisement distribution server that mediates between the printers and the advertisement database. The server handles the complex tasks of storing user attributes, managing advertisement data, and performing matching algorithms. The printers themselves remain relatively simple devices that only need to communicate their location and receive advertisement instructions, thereby distributing system complexity to a dedicated intermediary rather than increasing complexity at the printer level.
Solution Approach 2:
The patent implements feedback mechanisms where the system collects information about printing jobs, user interactions, and advertisement performance. This feedback is used to refine future advertisement selections and update user attribute databases. The feedback loop allows the system to continuously improve advertising effectiveness based on actual performance data while maintaining a manageable level of complexity through automated learning and adaptation rather than manual configuration.
3Productivity
If advertisement selection is based on detailed user attributes and location data, then user engagement is improved, but data processing requirements increase
Solution Approach 1:
The patent applies segmentation by dividing the advertisement selection process into distinct stages and components. The system segments user attributes into different categories (demographic information, interests, behavior patterns) and processes them separately. It also segments the location analysis into instruction source location and printer installation location comparisons. This segmentation allows for more efficient data processing by handling different types of information through specialized routines rather than processing all data uniformly, thereby improving user engagement while managing data processing requirements.
Data Source
AI summary
An advertisement providing system is provided which outputs an advertisement when a printer prints a document. The system includes a display unit configured to display a screen for selecting a recipient that is to receive a printed matter of the document when a distance between a first position and a second position is longer than a predetermined distance, or, alternatively, when the first position and the second position are located in different areas, the first position showing where an instruction source giving a command to print the document is located, the second position showing where the printer is installed; and an output interface configured to output, when the printer prints the document, an advertisement depending on attributes of the recipient selected.