Cloud SDK for In-Game Advertising and Seamless Purchasing
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Solution Overview
Problem
Conventional methods for targeting advertising in gaming environments often distract users and provide irrelevant content, leading to limited engagement between potential customers and retailers, resulting in decreased interaction within the gaming environment.
Innovation Solution
A cloud-based platform integrates a software development kit (SDK) into executed application programs, allowing for the presentation of tailored product advertisements within the gaming environment using machine learning models that analyze user data and retail information, enabling users to interact with a digital marketplace without leaving the game.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional advertising processes are used in gaming environments, then advertising content can be delivered to users, but user engagement decreases and customers must exit the gaming environment to interact with merchants
Solution Approach 1:
The patent merges the advertising platform with the gaming environment by integrating a software development kit (SDK) into the executed application. This allows the digital portal and web pages associated with merchants to be embedded within the gaming interface, enabling users to access advertising content and interact with retailers without exiting the game. The merging of these previously separate environments resolves the contradiction by maintaining user engagement while preserving interaction continuity.
2Adaptability or versatility
If conventional advertising targeting methods are used, then advertising content can be displayed, but the content is of limited relevance to potential customers
Solution Approach 1:
The patent implements feedback mechanisms by collecting and analyzing user data from previous activities with the marketplace and gaming behavior. This data is processed to generate refined advertising content that is specifically tailored to each user's preferences and interests. The feedback loop continuously improves the relevance of advertising content by adjusting targeting based on measured user responses and interactions, thereby increasing both adaptability and measurement precision.
Solution Approach 2:
The system dynamically changes advertising parameters such as content selection, timing, and presentation based on analyzed user data. By modifying these parameters according to user preferences and gaming behavior, the system delivers highly relevant advertising content that adapts to individual users, resolving the contradiction between adaptability and measurement precision.
3Productivity
If conventional advertising processes are used, then merchants can reach potential customers, but engagement between customers and retailers is limited
Solution Approach 1:
The patent implements preliminary action by pre-integrating the digital portal and merchant interfaces into the gaming environment before users need to interact with them. The SDK is embedded in advance, and the advertising platform is configured to deliver relevant content within the game. This preliminary setup eliminates the need for users to exit the gaming environment to access merchant interactions, thereby increasing productivity while minimizing time loss.
Data Source
AI summary
The disclosed exemplary embodiments include computer-implemented systems, apparatuses, and processes that, among other things, provide a marketplace platform accessed within various application environments, such as a gaming environment associated with a video game. The market platform automatically determines product advertisements that appropriate for presentation within the gaming environment based on an application of trained machine learning and artificial intelligence models to selected elements of input data, and facilitates a purchase of advertised products without a user's exit from the gaming environment by maintaining centralized elements of profile data characterizing the user.