Cloud Digital Signage Reward System for Targeted Ad Propagation

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Solution Overview

Problem

Current digital signage systems face challenges in maintaining fresh and effective advertisements due to limited time for audience exposure, high costs of management, and inefficient targeting of advertisements, leading to reduced recall and engagement from potential customers.

Innovation Solution

A cloud-based digital signage system that allows businesses to upload and manage advertisements centrally, using recognizable marketing phrases linked to each video, enabling easy recall by viewers and providing an autonomous reward system for advertisers, along with instant pricing and propagation of advertisements.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a localized digital signage system is used, then advertisement content can be displayed on digital signage devices, but regular maintenance and management of digital content becomes cumbersome and costly

Engineering Contradiction:

Improveadvertisement effectivenessVSAvoidmanagement complexity

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The patent introduces a cloud-based digital signage management system that acts as an intermediary between advertisers and localized digital signage devices. This cloud system handles content upload, management, and distribution automatically, eliminating the need for manual maintenance at each localized site while ensuring reliable advertisement delivery.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system enables automated self-service functionality where the cloud-based platform automatically manages advertisement content lifecycle including upload, distribution, playback scheduling, and refreshment across multiple digital signage devices without requiring manual intervention at each location.

Inventive Principle:

Principle #25Self-service

2Ease of manufacture

If advertisement content is not regularly updated, then management costs are reduced, but the information displayed becomes stale and discourages audience viewing

Engineering Contradiction:

Improvemanagement easeVSAvoidadvertisement effectiveness

Core Design Contradiction:

Ease of manufactureVSProductivity

Solution Approach 1:

The cloud-based system implements continuous automatic refreshment of advertisement content across the digital signage network. Advertisements are continuously updated based on predefined schedules or real-time triggers, ensuring fresh content is always displayed without requiring manual intervention, thus maintaining both ease of management and high effectiveness.

Inventive Principle:

Principle #20Continuity of useful action

3Ease of operation

If advertisements are transmitted to general digital signage units, then propagation is simplified, but targeted delivery to specific audiences is lost

Engineering Contradiction:

Improvepropagation easeVSAvoidtargeting capability

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system implements location-based and audience-specific targeting by assigning different advertisement contents to different digital signage devices based on their geographical locations, surrounding businesses, and detected audience characteristics. Each digital signage unit receives customized advertisement content tailored to its local context while managed centrally through the cloud platform.

Inventive Principle:

Principle #3Local quality

4Device complexity

If video advertisements are played linearly, then playback is simple, but audience recall and engagement are limited due to brief exposure time

Engineering Contradiction:

Improveplayback simplicityVSAvoidaudience recall

Core Design Contradiction:

Device complexityVSLoss of information

Solution Approach 1:

The system implements periodic replay of video advertisements at scheduled intervals across the digital signage network. Advertisements are repeated multiple times throughout the day based on traffic patterns and audience availability, increasing the probability that potential customers will view and remember the key messages while maintaining simple linear playback within each cycle.

Inventive Principle:

Principle #19Periodic action

Data Source

PatentUS10455290B2Method and system for distance based video advertisement reward system with instant dynamic price generation for digital media propagation

Publication Date: 2019.10.22 TEOH ANDREW

AI summary

Asynchronous data exchange between an enhance digital signage unit and user guided digital content management system which charges external advertisers with appropriate pricing and payment system based of duration of length of digital data media, distance of digital information content being exposed from a center point of a business entity, time of day, frequency of the digital information content is being repeated in a period of time and number of business agents within a selected distance chosen by the external advertiser. A fraction of the charges are rewarded to business agents that participated in the advertising network. Each digital information content is linked to the internal database of the digital content management system with a unique marketing phrase or short recognizable word combination to assist prospective consumers in referencing to the origin of the product or services ultimately back to the external advertisers.