Clustering Engine for Virtual Environment Personalization

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Solution Overview

Problem

Current systems fail to effectively customize user experiences in virtual environments by identifying and responding to the unique actions and patterns of users, leading to a lack of personalized interactions and features within online games and social networks.

Innovation Solution

The Clustering Engine monitors user actions and identifies latent states, triggering specific virtual environment features based on predefined parameter spaces, allowing for personalized interactions and feature customization within online games and social networks.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If the system provides generic virtual environment features to all users, then the system complexity is low and ease of operation is maintained, but user engagement and personalization are insufficient

Engineering Contradiction:
Improvepersonalization of user experienceVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments users into distinct clusters based on their behavior patterns, preferences, and characteristics. By dividing the user base into meaningful groups (e.g., casual players, competitive players, social players), the system can apply different virtual environment features to each segment, achieving personalization without requiring complex individual customization for every user. This segmentation approach resolves the contradiction by enabling adaptability through group-based customization while maintaining manageable system complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary clustering analysis to pre-identify user segments and their characteristic behaviors before deploying virtual environment features. By analyzing user data in advance and establishing cluster assignments, the system prepares personalized feature configurations ahead of time, allowing for adaptive user experiences without adding real-time computational complexity during gameplay. This preliminary action enables personalization while keeping the operational system relatively simple.

Inventive Principle:
Principle #10Preliminary action

2Measurement precision

If the system monitors and analyzes detailed user actions to identify latent states, then user engagement is improved through personalized features, but the measurement and detection complexity increases

Engineering Contradiction:
Improveuser behavior analysis accuracyVSAvoidbehavior pattern detection complexity
Core Design Contradiction:
Measurement precisionVSDifficulty of detecting and measuring

Solution Approach 1:

The system introduces clustering algorithms as intermediary tools that bridge raw user action data and meaningful latent state identification. Instead of directly analyzing complex individual user behaviors, the clustering intermediary groups similar users together, making pattern recognition more manageable. This intermediary layer enables precise measurement of user behaviors by transforming raw data into cluster-based insights, while reducing detection complexity through aggregation and pattern generalization across user groups.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system transforms user behavior data by changing parameters from individual-level detailed actions to cluster-level aggregated patterns. By shifting the analysis parameter from granular individual behaviors to group-based statistical patterns, the system achieves high measurement precision in identifying latent states while reducing the complexity of detecting and measuring individual user behaviors. This parameter transformation enables efficient behavior analysis through meaningful aggregation.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10315116B2Dynamic virtual environment customization based on user behavior clustering
Publication Date: 2019.06.11 ZYNGA INC
  • US10315116B2 patent drawing
  • US10315116B2 patent drawing
  • US10315116B2 patent drawing

AI summary

A system, a machine-readable storage medium storing instructions, and a computer-implemented method are described herein for a Clustering Engine that determines that respective actions, performed in a first instance of a virtual environment by a first user during a first time range, correspond with a first latent state. The Clustering Engine determines that respective actions, performed in a second instance of the virtual environment by a second user during the first time range, correspond with a second latent state. The Clustering Engine triggers a first virtual environment feature based on a first latent state parameter space for the first user. The Clustering Engine triggers a second virtual environment feature based on a second latent state parameter space for the second user.