CMS Keyword-Page Pairing via Address Translation

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Solution Overview

Problem

Current methods for pairing web pages with keywords in search engine optimization (SEO) are often manual and lack automation, leading to inefficiencies and suboptimal performance in driving organic traffic and revenue, as they do not effectively integrate SEO practices into content management systems (CMS) or other digital content management processes.

Innovation Solution

An integrated method that pairs web pages with keywords by creating keyword-page pairing entries and using address translation modules to map internal and public addresses within a content management system (CMS), enabling automated SEO optimization and synchronization with SEO systems to improve content targeting and conversion intent.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If manual methods are used to pair web pages with keywords, then implementation flexibility is maintained, but productivity and operational efficiency deteriorate

Engineering Contradiction:
Improvekeyword-page pairing efficiencyVSAvoidsystem integration complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent merges the SEO management system with the content management system into a unified integrated system. This allows keyword-page pairing to be performed automatically within the CMS workflow, eliminating manual processes while managing complexity through systematic integration of functions.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The integrated system enables automated keyword-page pairing where the system itself performs the pairing operations based on predefined rules and algorithms, rather than requiring manual intervention. This self-service capability significantly improves productivity while the systematic approach manages complexity.

Inventive Principle:
Principle #25Self-service

2Productivity

If automated SEO optimization is implemented, then productivity improves, but device complexity increases

Engineering Contradiction:
ImproveSEO optimization speedVSAvoidintegration architecture complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

By merging SEO optimization functions directly into the content management system, the patent creates an integrated architecture that automates keyword-page pairing. This unified system improves productivity through automation while managing complexity by consolidating functions into a single coherent platform rather than separate systems.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The integrated system performs multiple functions including content management, SEO optimization, keyword-page pairing, and performance tracking within a single platform. This multi-functionality improves productivity by eliminating the need for separate tools while the universal architecture manages complexity through standardized interfaces and processes.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Reliability

If proper keyword pairing is implemented, then search performance and revenue generation improve, but implementation time and complexity increase

Engineering Contradiction:
Improvesearch performanceVSAvoidimplementation time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary keyword analysis and pairing recommendations during the content creation process itself, rather than as a separate post-processing step. This preliminary action ensures proper keyword pairing is established from the outset, improving search performance while minimizing additional implementation time.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The automated system performs keyword-page pairing operations autonomously based on predefined criteria and algorithms, eliminating the need for manual optimization efforts. This self-service capability improves search performance through consistent proper pairing while significantly reducing the time and expertise required for implementation.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS10659422B2Content management systems
Publication Date: 2020.05.19 BRIGHTEDGE TECHNOLOGIES INC
  • US10659422B2 patent drawing
  • US10659422B2 patent drawing
  • US10659422B2 patent drawing

AI summary

A method for pairing web pages with keywords may include obtaining a keyword paired with a public web page, the public web page configured to be published at a public address; determining a mapping between the public address of the public web page and an internal address of an internal web page that corresponds to the public web page, the internal address pointing to the internal web page used in a content management system that generates the internal web page and the public web page; creating a keyword-page pairing entry that includes the keyword and the mapping between the public address and the internal address, the keyword-page pairing entry indicating the keyword is paired with the internal web page; and sending the keyword-page pairing entry to the content management system.