Co-branded Electronic Certificate NFC Redemption Verification

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Solution Overview

Problem

Current near field communication (NFC) technologies allow unrestricted use of electronic coupons, which can hinder businesses' ability to strategically target specific customers with co-branded offers, as they lack the capability to restrict coupon usage to specific payment cards.

Innovation Solution

Implementing methods and systems for issuing and redeeming co-branded electronic certificates that include qualification information, allowing NFC-enabled devices to verify if the coupon usage matches the associated payment card details, ensuring the offer is applied only when the correct card is used.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If electronic coupons are made unrestricted for general use, then ease of operation is improved, but merchant control over coupon usage deteriorates

Engineering Contradiction:
Improveease of use of electronic couponsVSAvoidmerchant control over coupon usage
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The patent applies local quality by embedding specific qualification information (such as payment card identifiers, product categories, or customer segments) within the electronic certificate data structure. This allows different portions of the coupon system to have different properties: the certificate itself remains easily redeemable, while embedded qualification fields enable targeted restrictions. The system processes certificates with varying levels of specificity based on merchant needs, applying restrictions only where required rather than universally.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The patent implements parameter changes by modifying the electronic certificate data structure to include qualification parameters that define usage restrictions. These parameters can specify payment card types, minimum purchase amounts, eligible products, or customer demographics. The redemption system dynamically evaluates these parameters against transaction data, changing the effective state of the coupon from unrestricted to conditionally restricted based on the specific transaction context.

Inventive Principle:
Principle #35Parameter changes

2Adaptability or versatility

If co-branded electronic certificates with qualification information are implemented, then adaptability or versatility is improved, but device complexity increases

Engineering Contradiction:
Improvetargeting capability of promotional offersVSAvoidsystem complexity for verification
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies preliminary action by pre-populating the electronic certificate with all necessary qualification information during the issuance phase. Rather than requiring complex real-time verification of multiple external factors during redemption, the system pre-embeds payment card identifiers, product eligibility codes, and other restriction parameters directly in the certificate data structure. This shifts computational complexity from the redemption point back to the issuance point, where controls can be more easily implemented.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediary data structure (the qualified electronic certificate) that mediates between the merchant's targeting requirements and the redemption system. This certificate acts as a self-contained package containing both the offer terms and the qualification criteria, eliminating the need for complex real-time communication between multiple systems during redemption. The intermediary structure standardizes the verification process while maintaining flexibility for different campaign types.

Inventive Principle:
Principle #24Intermediary (Mediator)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables businesses to strategically target customers by ensuring co-branded electronic coupons are redeemed only with specific payment cards, enhancing the effectiveness of promotional offers and maintaining merchant control over coupon usage.

Implementation Method 1

In near field communication, a wireless smart device may communicate with a wireless transceiver or wireless device reader via inductive coupling of the reader antenna to the device antenna. The two loop antennas effectively form a transformer.

Methodology Applied
Scientific EffectNear field communication (NFC): Electromagnetic Induction

Data Source

PatentUS11055693B2Methods, systems and computer readable media for issuing and redeeming co-branded electronic certificates
Publication Date: 2021.07.06 MASTERCARD INT INC
  • US11055693B2 patent drawing
  • US11055693B2 patent drawing
  • US11055693B2 patent drawing

AI summary

The subject matter described herein includes methods, systems, and computer readable media for issuing and redeeming co-branded electronic certificates. In one example, a method includes receiving, via near field communication (NFC), a co-branded electronic certificate and an electronic payment card to conduct a wireless purchase transaction for at least one good or service. The method further includes determining whether qualification information contained in the co-branded electronic certificate matches at least a portion of the account number associated with the electronic payment card used to conduct the wireless purchase transaction. The method also includes applying the co-branded electronic certificate to conduct the purchase transaction if the qualification information matches the at least a portion of the account number.