Co-clustering Prediction Model Generation for Customer-Merchandise Accuracy
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Solution Overview
Problem
Existing prediction models for customer-merchandise relationships in marketing have low accuracy due to failure to account for differences in customer characteristics, leading to inaccurate purchase probability predictions.
Innovation Solution
A prediction model generation system that performs co-clustering on customer and merchandise IDs based on master data and fact data, generating separate clusters for each to create more accurate prediction models by considering the unique characteristics of each ID cluster.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If a single prediction model is used for all customer-merchandise relationships, then the device complexity is reduced, but the prediction accuracy deteriorates due to inability to capture diverse customer characteristics
Solution Approach 1:
The patent segments the customer-merchandise relationship space by performing co-clustering on customer IDs and merchandise IDs, dividing them into multiple customer clusters and merchandise clusters respectively. This segmentation allows the system to capture diverse characteristics of different customer groups and merchandise categories, thereby improving prediction accuracy without requiring a single overly complex model.
Solution Approach 2:
The patent generates separate prediction models for each combination of customer cluster and merchandise cluster, allowing each local model to be optimized for specific customer-merchandise relationships. This local quality approach enables each model to capture nuanced characteristics of its target segment, improving overall prediction accuracy while keeping individual model complexity manageable.
2Measurement precision
If separate prediction models are generated for each customer-merchandise relationship, then the prediction accuracy is improved, but the device complexity and computational burden increase significantly
Solution Approach 1:
Instead of creating separate models for each individual customer-merchandise pair, the patent segments customers into clusters and merchandise into clusters, then creates models for each cluster combination. This reduces the number of models from potentially millions of individual pairs to a manageable number of cluster combinations, balancing accuracy with computational feasibility.
Solution Approach 2:
The patent creates prediction models that work across multiple customer-merchandise relationships within each cluster combination, making each model universal for its segment. This multi-functionality approach allows a single model to serve multiple prediction purposes within its cluster, reducing the total number of models needed while maintaining high accuracy for each segment.
Data Source
AI summary
A prediction model generation system is provided that is capable of generating a prediction model for accurately predicting a relationship between an ID of a record in first master data and an ID of a record in second master data. Co-clustering means 71 performs co-clustering on first IDs and second IDs in accordance with first master data, second master data, and fact data indicating a relationship between each of the first IDs and each of the second IDs. Each of the first IDs serves as an ID of a record in the first master data. Each of the second IDs serves as an ID of a record in the second master data. Prediction model generation means 72 generates a prediction model for each combination of a first ID cluster and a second ID cluster. The prediction model uses the relationship between each of the first IDs and each of the second IDs as an objective variable. The first ID cluster serves as a cluster of the first IDs. The second ID cluster serves as a cluster of the second IDs.


