Co-located Content Delivery with Enhanced Presentation Characteristics
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Solution Overview
Problem
Current content delivery systems fail to effectively utilize devices with enhanced presentation characteristics, such as higher resolution and larger screens, to provide users with a better experience by delivering targeted and optimized content.
Innovation Solution
A computer-implemented method that identifies user profiles and intent to receive content on devices with enhanced presentation capabilities, selecting additional content items based on this information, and delivering them directly to the co-located presentation device without sending them to the initiating device, allowing for optimized content presentation on devices like televisions while keeping the initiating device's display free from such content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If content is delivered to devices with enhanced presentation characteristics, then user experience is improved through higher resolution and larger screen area, but device complexity increases due to separate content delivery paths
Solution Approach 1:
The patent introduces a content delivery system that acts as an intermediary between content sources and presentation devices. This mediator selectively routes content based on device capabilities, managing the complexity centrally rather than requiring complex processing at each endpoint device.
Solution Approach 2:
The system changes delivery parameters based on device characteristics. Content is delivered with different resolutions, formats, or types depending on whether the target device has enhanced presentation characteristics (higher resolution, larger screen area) compared to standard devices.
2Loss of information
If additional content items are selected and delivered based on profile information, then content relevance to user is improved, but information processing requirements increase
Solution Approach 1:
User profile information is collected and stored in advance before content delivery decisions are made. This preliminary action allows the system to quickly match content to user preferences without performing complex real-time analysis, reducing processing energy requirements during actual content delivery.
3Illumination intensity
If content is delivered directly to co-located presentation devices, then presentation quality is improved, but network communication complexity increases
Solution Approach 1:
The content delivery system is segmented into distinct pathways: one for standard device delivery and another for enhanced presentation device delivery. This segmentation allows independent optimization of each delivery path based on target device capabilities without requiring complex coordination between different delivery modes.
Data Source
AI summary
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A user of an initiating device is identified. Profile information for the identified user is located. The initiating device includes a display for presenting content to the user. An indication is received from an application running on the initiating device of an intent by the user to receive a first content item on a separate but co-located presentation device having enhanced presentation characteristics for presenting content. Additional content items are selected for delivery along with the first content item. The selection includes identifying a second different content item based on the profile information for the identified user and the enhanced presentation characteristics. The first and second different content items are delivered directly to the co-located presentation device without delivering the first and second different content items to the initiating device.