Co-located Device Content Synchronization

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing content delivery systems fail to effectively synchronize and enhance content presentation across co-located devices with varying capabilities, such as smartphones and large-screen televisions, leading to suboptimal user experience due to limited display capabilities and lack of synchronized content delivery.

Innovation Solution

A computer-implemented method that identifies co-located devices on the same local network, aggregates user data from these devices, and evaluates this data to select and present relevant content on devices with larger screens, ensuring enhanced presentation characteristics, such as advertisements, while also providing complementary content on smaller devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If content is delivered to multiple co-located devices independently, then each device can display content according to its own capabilities, but the user experience is fragmented and suboptimal due to lack of synchronization and coordination between devices

Engineering Contradiction:
Improvecontent presentation adaptabilityVSAvoidcontent delivery system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent merges content delivery across multiple co-located devices by detecting device proximity through local network connection status and coordinating content presentation across the detected co-located devices, transforming independent device operation into a synchronized multi-device experience

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system implements multi-functionality by enabling a single content delivery mechanism to serve multiple devices with different capabilities (smartphones, tablets, televisions) simultaneously, allowing the same system to adapt to various device types and screen sizes through unified content coordination

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Illumination intensity

If content is presented on devices with larger screens, then presentation quality and user experience are enhanced, but the system must identify and coordinate across multiple devices with varying display capabilities

Engineering Contradiction:
Improvecontent display qualityVSAvoiddevice capability detection
Core Design Contradiction:
Illumination intensityVSDifficulty of detecting and measuring

Solution Approach 1:

The system employs self-service detection by having each device report its own connection status and capabilities to the local network, allowing automatic identification of co-located devices and their display characteristics without requiring manual intervention or complex external detection mechanisms

Inventive Principle:
Principle #25Self-service

3Measurement precision

If user data is aggregated from multiple co-located devices, then content selection accuracy is improved, but data collection and processing complexity increases

Engineering Contradiction:
Improvecontent selection accuracyVSAvoiddata aggregation system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent segments user data collection by device, gathering usage data independently from each co-located device based on its connection status, then combining these segmented data sets to create a comprehensive profile that improves content selection accuracy while maintaining manageable data processing through modular collection

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS11544342B1Selecting content for co-located devices
Publication Date: 2023.01.03 GOOGLE LLC
  • US11544342B1 patent drawing
  • US11544342B1 patent drawing
  • US11544342B1 patent drawing

AI summary

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Co-located devices are identified, including first and second devices associated with first and second users. A determination is made that a device is configured to be viewable by multiple users based on device characteristics. Use data is gathered that is associated with current sessions associated with users related to their use of their respective devices, including first data related to the use of the first device and second data related to the use of the second device. The first and second data are aggregated and evaluated to identify a first content item to present on the first device. Second different content items are selected for display on other co-located devices based at least in part on the first content item.