Co-browsing Application Pushing for Sales Conversion
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Solution Overview
Problem
Current co-browsing solutions fail to provide a satisfactory experience for website visitors and do not effectively assist in making purchase decisions, as they lack the necessary features and functionalities to enhance the browsing experience.
Innovation Solution
A method and system for pushing applications to website visitors during co-browsing, which includes initiating a co-browsing session, selecting and configuring applications to provide features like uploading photographs, recording sessions, and inviting friends, with options for silent editing and holding states, enabling operators and visitors to collaborate and enhance the browsing experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional co-browsing solutions are used, then operators can assist visitors, but the visitor experience is not satisfactory and sales are not achieved
Solution Approach 1:
The system pre-configures multiple application templates with different functionalities (chat, product comparison, inventory checking, etc.) before the co-browsing session begins. The operator can quickly select and deploy the appropriate application template based on the visitor's needs, eliminating the time-consuming setup process and enabling immediate effective assistance that drives sales
Solution Approach 2:
The co-browsing system integrates multiple functional applications within a single platform, including chat communication, product comparison, inventory checking, and other sales-assistance tools. This multi-functional approach allows operators to provide comprehensive assistance without switching between different tools, improving both visitor experience and sales effectiveness
2Adaptability or versatility
If operators need to customize applications during co-browsing, then collaboration is enhanced, but the complexity of managing the session increases
Solution Approach 1:
Application templates are pre-configured with default settings, common parameters, and standard functionalities before the co-browsing session begins. This preliminary preparation allows operators to deploy applications quickly without complex configuration, reducing session management complexity while maintaining adaptability through template selection
Solution Approach 2:
The system allows operators to customize specific local parameters of applications (such as product details, pricing, inventory levels) while maintaining the overall application structure and functionality. This localized customization approach enables adaptability without requiring complete reconfiguration, thus managing complexity effectively
3Productivity
If operators can silently edit applications, then visitor engagement is improved, but the transparency of the interaction is reduced
Solution Approach 1:
Operators can perform silent edits and configurations before pushing applications to visitors, preparing optimized versions in advance. This preliminary action allows operators to improve application quality and visitor engagement without disrupting the live interaction, while maintaining transparency by only editing before deployment rather than during active use
Data Source
AI summary
A method for pushing applications to a website visitor during co-browsing is presented. A co-browsing session between an operator of the website and the website visitor is initiated. An application is selected to be pushed to the website visitor. The application is configured and pushed to the website visitor. The application is co-browsed with the website visitor.