Coded Self-Distribution System for Mobile-to-Desktop Information Transfer
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Solution Overview
Problem
Consumers face difficulties in conveniently accessing and managing information on communication devices due to restrictive screen sizes and limited interactivity, while organizations struggle to effectively monitor the impact of their marketing and advertising campaigns in real-time.
Innovation Solution
A self-distribution method and system that allows users to query information on distributed media using wireless devices, with coded queries processed to provide relevant content at preferred locations, offering options like 'purchase now' and 'purchase later,' and enabling organizations to assess campaign effectiveness by tracking user responses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If information is displayed on portable communication device screens, then users can access information at the point of contact, but screen size limitations make reading comprehensive text difficult
Solution Approach 1:
The system transitions the display from the two-dimensional constrained screen of portable devices to the larger dimensional space of desktop/laptop screens. Users receive a unique identifier on their mobile device, which they enter on a web-based interface accessed via desktop computer, thereby moving the comprehensive information display to a larger screen dimension where full text and rich media can be displayed without spatial constraints.
2Loss of information
If comprehensive text information is provided on portable devices, then users receive complete information, but reading becomes difficult on small screens
Solution Approach 1:
The system introduces a web-based interface as an intermediary between the portable device and the comprehensive information. Instead of displaying all information directly on the small screen, the system uses the portable device as a trigger (providing a unique identifier) and the web interface on a desktop computer as the intermediary platform that delivers the complete information in a readable format with full formatting, images, and interactive elements.
3Loss of time
If users inquire about information in real-time at point of contact, then user needs are met quickly, but system complexity increases
Solution Approach 1:
The system enables users to independently initiate and complete information retrieval without requiring complex real-time communication infrastructure. Users simply input a unique identifier (which they receive on their portable device) into a standard web browser, and the system automatically retrieves and displays the relevant information. This self-service approach minimizes system complexity by using existing web infrastructure rather than requiring dedicated real-time communication systems.
4Loss of information
If organizations provide detailed marketing information, then communication effectiveness increases, but consumer distrust of marketing communications increases
Solution Approach 1:
The system allows consumers to pre-select their information preferences and control what marketing information they receive before the actual communication occurs. By giving users advance control over their information intake and allowing them to opt-in or opt-out of specific communications, the system builds consumer trust while still enabling organizations to deliver detailed marketing information to interested parties.
Data Source
AI summary
A self-distribution method for distributing information content among network connected devices of a communications network includes receiving a query having a code against a database from a wireless communications device, the code uniquely representing one of an advertising campaign, a product, or a service. The method also includes generating a result set by querying the database with the code, forwarding a link associated with the result set to a user-preferred remote location, the link being sent in an electronic message, wherein activation of the link directs a user to a first version of information content of the result set. A plurality of options to purchase user-preferred items from the first version of information content, the options including at least “purchase now” and “purchase later” features. A reminder message is forwarded to the wireless communications device if a user at the remote location selects the “purchase later” feature. The user is enabled to conduct a purchase transaction from at least the remote location or the wireless communications device. Systems for self-distributing information are also provided.