Account-Linked Coded Vision for Anchored Social AR

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Solution Overview

Problem

Users cannot currently interact with their social media content through client device displays, limiting social media engagement and interaction.

Innovation Solution

A coded vision system that recognizes scannable codes linked to social media accounts, integrating augmented reality elements and enabling interactions between avatars, such as displaying bubbles emanating from the code in a live video feed, and allowing actions like adding friends or installing linked apps.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional display methods are used, then device simplicity is maintained, but user interaction with social media content is limited

Engineering Contradiction:
Improvesocial media interaction capabilityVSAvoiddisplay system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent combines multiple functions (social media content display, code recognition, augmented reality rendering, and interaction handling) into a unified display system. The display device integrates the coded vision system that merges traditional display with AR elements and interactive capabilities, allowing social media content to be displayed with embedded scannable codes and augmented reality elements without requiring separate devices.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The display device is designed to perform multiple functions: traditional content display, code detection, augmented reality element rendering, and interaction facilitation. This multi-functional approach enables a single device to handle both conventional display tasks and advanced social media interaction features, improving adaptability without proportionally increasing complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Productivity

If augmented reality elements are integrated, then user engagement is enhanced, but processing requirements increase

Engineering Contradiction:
Improvesocial media engagement rateVSAvoidprocessing power consumption
Core Design Contradiction:
ProductivityVSPower

Solution Approach 1:

The system performs preliminary actions by pre-processing and pre-rendering augmented reality elements before they are needed during user interaction. Scannable codes are embedded in social media content in advance, and AR elements are prepared and staged so that when a user scans a code or interacts with content, the enhanced engagement experience is delivered with minimal real-time processing overhead, reducing power consumption during active use.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250316007A1Coded vision system
Publication Date: 2025.10.09 SNAP INC
  • US20250316007A1 patent drawing
  • US20250316007A1 patent drawing
  • US20250316007A1 patent drawing

AI summary

A system and method for presentation of computer vision (e.g., augmented reality, virtual reality) using user data and a user code is disclosed. A client device can detect an image feature (e.g., scannable code) in one or more images. The image feature is determined to be linked to a user account. User data from the user account can then be used to generate one or more augmented reality display elements that can be anchored to the image feature in the one or more images.