Collaborative Platform for Affect Analysis and Targeted Advertising
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Solution Overview
Problem
Current video communication platforms for group interactions lack features to analyze affect and cognitive features of participants, leading to limited engagement and ineffective targeted advertising.
Innovation Solution
A collaborative platform that performs interactive sessions for multiple members, analyzes affect and cognitive features, and integrates features like targeted advertisements, application integration, and multimedia sharing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If video communication platforms enable group interactions, then user engagement is improved, but the ability to analyze affect and cognitive features is insufficient
Solution Approach 1:
The patent combines video communication functionality with affect and cognitive feature analysis capabilities into a unified platform. The system merges group interaction features with biometric sensing and analysis tools, allowing simultaneous communication and physiological monitoring without requiring separate systems.
Solution Approach 2:
The communication platform is designed to perform multiple functions: enabling group video interactions, analyzing affect features through facial expression recognition, measuring cognitive features through eye tracking and pupillary response, and providing contextual advertising. This multi-functional approach eliminates the need for separate specialized systems.
2Productivity
If the platform displays targeted advertisements, then advertising effectiveness is improved, but user experience may be compromised
Solution Approach 1:
The system applies different advertising strategies to different users based on their individual affect and cognitive states. Instead of uniform advertising, the platform tailors ad content, timing, and placement to each user's current emotional and cognitive condition, optimizing effectiveness while minimizing disruption to user experience.
Solution Approach 2:
The platform continuously monitors user affect and cognitive features during ad exposure and uses this feedback to adjust future advertising decisions. The system learns from user responses to refine targeting algorithms, improving effectiveness over time while adapting to maintain acceptable user experience levels.
3Adaptability or versatility
If the platform integrates multiple applications and devices, then functionality is improved, but system complexity increases
Solution Approach 1:
The patent introduces a central processing system that acts as an intermediary between various applications and devices. This mediator coordinates communication between video conferencing tools, biometric sensors, advertising modules, and other integrated components, managing complexity centrally while maintaining simple interfaces for end users.
4Ease of operation
If the platform collects and analyzes user data, then personalized interactions are improved, but privacy concerns increase
Solution Approach 1:
The system extracts only the specific affect and cognitive features necessary for personalization (such as emotional state and attention level) while leaving out unnecessary personal information. This selective data extraction approach enables personalized interactions while minimizing privacy intrusion by collecting only what is essential for the service functionality.
Data Source
AI summary
A system comprising a pair of devices to enable communication between a first person and a second person; a body-suit to be worn by the first person; and a model replica of the body-suit configured to receive the tactile stimuli and/or the electrical stimuli from the second person and to convert the tactile stimuli and/or the electrical stimuli into the electrical signals which are conveyed to the body-suit over a network; wherein the body-suit is configured to replicate the tactile stimuli and/or the electrical stimuli of the model replica and convey the tactile stimuli and/or the electrical stimuli to the first person; and wherein the system allows a human to send a physical sensation of touch remotely to another human.