Collaborative Digital Tag Printing System for Retail Pricing
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Solution Overview
Problem
Current methods for creating and distributing price information tags are inefficient, leading to inaccuracies, high costs, and manual labor-intensive processes, especially in large retail environments, where timely and secure attachment of high-quality tags with product images is challenging due to uncertainties in pricing and product availability, and the need for expensive high-quality printing equipment.
Innovation Solution
A system utilizing digital presses and a data management system connected via the internet to receive updated information, combine it with stored data, and print customized price information tags with high-quality images, allowing for secure and efficient attachment to store shelves, enabling last-minute pricing decisions and reducing manual labor and errors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional manual methods are used to create and distribute price information tags, then flexibility in last-minute pricing decisions is maintained, but labor costs and time consumption increase significantly
Solution Approach 1:
The system allows store employees to update pricing information themselves through a web interface, eliminating the need for manual tag creation and distribution. The automated system then handles tag generation, printing, and delivery autonomously, enabling last-minute pricing changes without increasing labor costs.
Solution Approach 2:
The patent replaces manual mechanical processes (handwriting tags, physical distribution) with an automated digital system that uses web interfaces, digital printing, and automated delivery mechanisms, dramatically improving productivity while maintaining pricing flexibility.
2Manufacturing precision
If high-quality printing equipment is used to produce tags with product images, then consumer satisfaction and product display quality improve, but equipment costs and initial investment increase
Solution Approach 1:
The system uses digital copies of product images and pricing information that can be reproduced indefinitely without degradation. High-quality tags are created through digital printing technology that reproduces images and text with consistent quality, eliminating the need for expensive specialized printing equipment at each location.
Solution Approach 2:
The patent employs a universal digital printing system that can handle various tag formats, sizes, and designs through software configuration rather than requiring different specialized equipment. This multi-functional approach maintains high tag quality while reducing equipment complexity and cost.
3Reliability
If centralized printing and distribution is implemented, then consistency and accuracy of price information improve, but delivery time and response speed to last-minute changes may worsen
Solution Approach 1:
The system pre-positions printing equipment and materials at strategic locations, and pre-configures digital templates for common tag types. When pricing changes are requested, the automated system can rapidly generate and distribute tags using pre-prepared resources, maintaining accuracy through centralized control while minimizing delivery time.
Solution Approach 2:
The patent implements a dynamic distribution system that adjusts tag production and delivery based on real-time需求的. The automated system can prioritize urgent pricing changes, route tags to the nearest distribution point, and scale production capacity dynamically, ensuring both accuracy and rapid response to last-minute pricing decisions.
4Loss of information
If frequent tag updates are made to reflect pricing changes, then consumer information accuracy improves, but manual labor and error rates increase
Solution Approach 1:
The system establishes automated feedback loops where pricing changes are automatically detected, verified, and propagated to tag generation systems. This eliminates manual verification steps that cause errors, while ensuring accurate price information is consistently reflected across all tags through automated updates.
Solution Approach 2:
The automated system performs self-verification of pricing data against the database, automatically generates updated tags, and manages distribution without human intervention. This self-service capability maintains accurate price information through frequent updates while eliminating the manual labor and errors associated with traditional tag updating processes.
Data Source
AI summary
A fully collaborative software management method allows creating, printing, delivering and hanging-in-stores a sequential arrangement of information tags. Customer and printer computers are operably connected to communicate during a design and assembly stage of developing the tags. Customer decision-makers and printer decision-makers collaborate on template authoring, content and template management, printing-event construction, staging and proofing, including integration of various elements such as stored data, timing, customer-driven controls, and event-driven controls. The method allows printer decision-makers to operate a publishing engine that permits viewing the customized information tags as a display prior to viewing as a printed product. The system includes a file transfer protocol (FTP) server connected to an information processing and printing system comprising designer workstation computers, a staging server, a load balancer, production distiller workstation computers, a database server, an SQL server, multiple print servers, and digital presses.


