Paperboard display assembly
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Solution Overview
Problem
Existing gift packaging solutions, such as baskets and vases, are bulky, costly, and difficult to ship and store, and do not provide an attractive, affordable, and easy-to-assemble display for gifts like floral and candy arrangements, which can be damaged by moisture and lack a packaged appearance.
Innovation Solution
A display assembly with a self-supporting main body and a collapsible pocket made of different thickness materials, featuring fold lines and couplers for easy assembly and stability, allowing the display to be upright and attractive while being easy to ship and store.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Shape
If baskets, mugs, or vases are used for gift display, then the display is attractive and provides a packaged appearance, but the items are bulky, difficult to ship and store, and add significant costs
Solution Approach 1:
The display assembly is divided into separate components (main body and pocket) that can be flattened and shipped separately, then assembled at the point of use. This segmentation allows the display to have a large volume when assembled for display purposes but a minimal volume when collapsed for shipping and storage.
Solution Approach 2:
The pocket is designed to be collapsible and expandable, transitioning between a compact flat state for shipping/storage and an expanded three-dimensional state for display. This dynamic transformation allows the same structure to serve both shipping efficiency and display attractiveness.
2Shape
If baskets are used for gift display, then the display provides a packaged appearance, but the baskets are not water resistant and may be damaged easily by exposure to moisture
Solution Approach 1:
The display assembly uses composite materials, specifically a water-resistant material for the pocket that can withstand moisture from floral arrangements, while the main body uses a different material optimized for structural support and display appearance. This material selection ensures both moisture resistance and aesthetic appeal.
3Shape
If traditional packaging solutions are used, then the display is attractive, but the items are costly and difficult to assemble
Solution Approach 1:
By dividing the display into modular components (main body and pocket) that connect through simple couplers, the assembly process becomes straightforward and requires minimal skill or time, while still achieving an attractive packaged appearance when assembled.
Solution Approach 2:
Couplers serve as intermediary elements that simplify the connection between the main body and pocket, making assembly easy while maintaining the structural integrity and aesthetic appearance of the finished display.
4Volume of moving object
If a collapsible pocket structure is used, then the display is easy to ship and store, but the structure complexity increases with fold lines and couplers
Solution Approach 1:
The complex collapsible structure is divided into separate components (main body, pocket, and couplers) that can be manufactured and shipped separately in flat, space-efficient forms. The complexity is distributed across components rather than concentrated in a single complex piece.
Data Source
AI summary
A display assembly for resting upon a support surface, the display assembly comprising a main body having self-supporting rigidity and substantially disposed in a first plane, the main body having an upper end and a lower end, a collapsible pocket, moveable between a collapsed configuration and an open configuration, the collapsible pocket having four side walls and a bottom wall wherein at least one of the bottom wall and the four side walls includes a fold line, wherein the collapsible pocket is formed of a material having a different thickness than the main body, and a coupler interconnecting the collapsible pocket and the main body, wherein the collapsible pocket in the open configuration and the main body are self-supporting in an upright orientation with the first plane being substantially perpendicular to the support surface.