Color-Based Social Network Recommendation Service

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Solution Overview

Problem

Users with specific color preferences face challenges in interacting with others who share similar tastes, as existing technologies lack effective methods to identify and connect individuals based on color preferences across various items and platforms.

Innovation Solution

A color-related social network recommendation service that identifies users with similar color preferences by analyzing their associated color palettes from purchase history, browsing behavior, social networking data, and explicit preferences, enabling the creation of groups and interactions among users with matching or affiliated color interests.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If users have specific color preferences, then they can efficiently view and purchase items matching their tastes, but they face challenges in interacting with others who share similar preferences

Engineering Contradiction:
Improvecolor preference matchingVSAvoidconnection information between users
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The patent segments users into distinct groups based on their color preferences, creating color-based communities where users with similar tastes are clustered together. This segmentation allows the system to efficiently match users with compatible preferences while maintaining the ability to identify and connect them within the social network.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces color palettes as an intermediary element that bridges users with similar preferences. By analyzing and comparing color palettes associated with different users, the system indirectly identifies compatibility and facilitates connections without requiring direct user-to-user comparison.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If the system analyzes user data to identify color preferences, then it can recommend items and connect users effectively, but the complexity of the recommendation system increases

Engineering Contradiction:
Improveuser connection efficiencyVSAvoidrecommendation system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent extracts color preference information from various user data sources (purchase history, browsing behavior, social networking data) and isolates it into distinct color palette representations. This extraction simplifies the complexity by focusing on a specific attribute (color) rather than analyzing entire user profiles, making the recommendation system more manageable while maintaining effectiveness.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent transforms diverse user behavior data into standardized color parameter representations (color palettes). By converting different data types into a common color-based parameter system, the patent simplifies comparison and matching operations while preserving the essential preference information needed for effective recommendations.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10402917B2Color-related social networking recommendations using affiliated colors
Publication Date: 2019.09.03 AMAZON TECH INC
  • US10402917B2 patent drawing
  • US10402917B2 patent drawing
  • US10402917B2 patent drawing

AI summary

Systems and methods are provided for generating social networking recommendations. A color preference of a first user may be determined from a color palette of a first image associated with the user and/or a color palette of an item associated with the user. Other users may be identified that have a similar color preference as the first user based at least in part on the determined color preference of the first user. Interactions between the first user and one or more other users having similar color preferences with respect to the first user may be facilitated. A social networking recommendation may be generated with respect to the one or more other users having similar color preferences with respect to the first user.