Column User Interface for Content Navigation

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Solution Overview

Problem

Electronic devices with graphical user interfaces for navigating and displaying content items often appear cluttered and confusing, leading to a jarring experience when transitioning from viewing video content.

Innovation Solution

A column user interface is provided, allowing users to efficiently navigate and select content items through a structured layout of columns, which can be scrolled horizontally and vertically, with features like sticky headings and translucent overlays for smooth transitions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a traditional graphical user interface is used for navigating content items, then users can access and select content, but the interface becomes cluttered and confusing

Engineering Contradiction:
Improveuser navigationVSAvoidinterface complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The interface is divided into multiple columns, each representing a different content category or collection. This segmentation allows users to navigate through organized sections rather than a cluttered single-view interface, reducing cognitive load while maintaining comprehensive content access.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The interface transitions from traditional horizontal scrolling to a vertical column-based layout with horizontal categorization. This dimensional reorganization creates a more intuitive navigation structure where users can quickly scan categories vertically and select content horizontally, improving ease of operation without increasing perceived complexity.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If a user interface is brought up after viewing video, then users can navigate content, but the transition is jarring and unintuitive

Engineering Contradiction:
Improvetransition smoothnessVSAvoidvisual disruption
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The column interface is implemented as an overlay that dynamically appears and disappears during video playback. The interface can be dismissed by tapping anywhere on the screen, allowing smooth transitions between video viewing and content navigation without jarring interruptions. This dynamic behavior reduces visual disruption while maintaining ease of operation.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If more content items are displayed to provide more options, then user selection capability improves, but the interface becomes more cluttered

Engineering Contradiction:
Improvecontent selection capabilityVSAvoidinterface clutter
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Content items are segmented into multiple columns based on categories, collections, or content types. This organization allows the interface to display a large number of content items without creating clutter, as users can navigate through structured sections rather than viewing all items in a single overwhelming list.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The column-based interface structure serves multiple functions simultaneously: it organizes content by category, provides hierarchical navigation, and displays numerous content items in a compact format. This multi-functionality increases content selection capability without proportionally increasing interface clutter.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250165534A1Interactive interface for navigating in a user interface associated with a series of content
Publication Date: 2025.05.22 APPLE INC
  • US20250165534A1 patent drawing
  • US20250165534A1 patent drawing
  • US20250165534A1 patent drawing

AI summary

The invention is directed to an electronic device. The electronic device provides, for display on a display device, a user interface including a first set of columns, two or more columns in the first set of columns each including two or more menu items. The electronic device receives a selection input. In response to receiving the selection input, in accordance with a determination that the selection input corresponds to selection of a first column the electronic device provides, for display on the display device, a second set of columns, two or more of the columns in the second set of columns corresponding to different subsets of menu items that were displayed in the first column that was selected in response to the selection input.