Social Network Comment Ranking by Interest Score

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Solution Overview

Problem

Social networking systems face challenges in presenting user-provided comments effectively, as users are overwhelmed by large numbers of comments, and existing ranking methods can disrupt conversation flow by ordering comments based on interest scores rather than chronological order.

Innovation Solution

The social networking system calculates interest scores for comments and replies, selects comments and replies with scores meeting a threshold for presentation, and orders them based on their interest scores, while also providing an option to view additional comments and display replies in chronological order to maintain conversation flow.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If all comments are presented to users, then completeness of information is improved, but user experience deteriorates due to overwhelming quantity

Engineering Contradiction:
Improvecompleteness of commentsVSAvoiduser experience
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent extracts and presents only the most relevant comments to users based on interest scores, while still providing access to all comments. This selective extraction resolves the contradiction by showing only necessary information (improving user experience) while maintaining the ability to access complete information (preserving information completeness).

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent segments comments into different categories (selected comments based on interest scores, and all comments) and presents them in an organized interface. This segmentation allows users to easily consume relevant content while providing access to complete information, resolving the contradiction between information completeness and user experience.

Inventive Principle:
Principle #1Segmentation

2Loss of information

If comments are ranked by interest score, then relevance to user is improved, but conversation flow is disrupted by losing chronological order

Engineering Contradiction:
Improverelevance of commentsVSAvoidconversation structure
Core Design Contradiction:
Loss of informationVSStability of the object's composition

Solution Approach 1:

The patent adds a new dimension to comment presentation by providing both interest-score-based ranking and chronological ordering simultaneously. Users can view selected comments by relevance (interest score) while also accessing the same comments in chronological order, thus maintaining conversation structure. This multi-dimensional approach resolves the contradiction between relevance and conversation flow.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Productivity

If selected comments are presented in interest score order, then user engagement with relevant content is improved, but ability to follow conversation chronologically is lost

Engineering Contradiction:
Improveuser engagementVSAvoidnavigation through conversations
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The patent makes the comment presentation dynamic by allowing users to switch between different viewing modes (interest score order and chronological order). This dynamic adaptability resolves the contradiction by enabling users to engage with relevant content efficiently when needed, while also providing the ability to navigate conversations chronologically when required.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS9961039B2Selection and ranking of comments for presentation to social networking system users
Publication Date: 2018.05.01 META PLATFORMS INC
  • US9961039B2 patent drawing
  • US9961039B2 patent drawing
  • US9961039B2 patent drawing

AI summary

When a social networking system receives a request from a requesting user for a content item associated with one or more comments, the social networking system determines an interest score for each comment. The interest score for a comment indicates a measure of the user's likelihood of being interested in the comment. Based on the calculated interest scores, the social networking system selects one or more comments for presentation to the viewing user along with the content item. The social networking system may specify an order in which the selected comments are presented based on the interest scores of the selected comments.