Comment Presentation Layout Using Sentiment-Based Personalization

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Solution Overview

Problem

Existing systems fail to effectively organize and design user comments on network pages, lacking customization based on user profiles and emotional attitudes, and do not utilize advanced analytics for dynamic visual presentation.

Innovation Solution

A system and method for determining and organizing multimedia content by analyzing user reactions and comments, using GUI for user interaction, and processing modules for statistical and sentiment analysis to customize comment presentation based on user profiles and emotional states.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If user comments are displayed in a standardized format, then implementation complexity is reduced, but user engagement and content relevance decrease due to lack of personalization

Engineering Contradiction:
ImproveEase of implementationVSAvoidPersonalization capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system dynamically changes multiple parameters of comment display including layout configuration, visual styling attributes (color, size, shape), and content prioritization based on user profile parameters such as emotional state, demographic information, and interaction history. This allows the same comment content to be presented in different formats tailored to individual users without requiring separate implementation for each user type.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The comment display system transitions from a static standardized format to a dynamic adaptive format that automatically adjusts based on real-time user state and context. The system continuously monitors user interactions and emotional indicators to modify comment presentation, making the display adaptable rather than fixed.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If advanced analytics and sentiment analysis are implemented for comment organization, then content relevance and user engagement improve, but system complexity and computational requirements increase

Engineering Contradiction:
ImproveContent relevanceVSAvoidSystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The analytics system is divided into separate functional modules: sentiment analysis module, user profile analysis module, comment classification module, and display configuration module. Each module handles a specific aspect of the analysis process, allowing independent optimization and maintenance while reducing overall system complexity through modular architecture.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system introduces an intermediary processing layer that sits between comment input and display output. This intermediary layer performs the complex analytics and sentiment analysis, transforming raw comments into structured, personalized display configurations. The intermediary abstracts the complexity from both the input and output sides.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Productivity

If comments are customized according to user profile and emotional state, then user engagement increases, but processing time and computational resources increase

Engineering Contradiction:
ImproveUser engagementVSAvoidProcessing time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

User profiles and preference configurations are pre-processed and stored in an optimized format before actual comment interaction occurs. Emotional state indicators and user characteristics are pre-analyzed and cached, so that during real-time comment display, the system only needs to retrieve and apply pre-computed configurations rather than performing full analysis from scratch.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system applies different levels of customization to different aspects of comment display based on user importance and context. Critical personalization elements (such as emotional tone matching) receive full processing while less critical elements use simplified rules or cached configurations, optimizing the balance between engagement and processing time.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS12579516B2System and method for organizing and designing comment
Publication Date: 2026.03.17 EMM INNOVATIONS LLC
  • US12579516B2 patent drawing
  • US12579516B2 patent drawing
  • US12579516B2 patent drawing

AI summary

The present invention provides a method for determining and organizing multimedia content of a network page, related to reactions of at least one user to at least one common content object or context. The method comprising the steps of: receiving plurality of comments originated by different users relating one or more common multimedia object, wherein the user is required to define characteristics of their comment from multiple choice of definition types, enabling users to react to said comment by selecting one type of reaction from multiple choice of reaction types, wherein the each reaction type define different characteristics of the comment, analyzing comment characteristics as defined by the originator user and/or by reaction type; and selecting and organizing of comments and/or content objects which are related to the comments and/or and the relevant reactions according to the said analysis.