Commerce Ads Engine Secure Tokenization Platform
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Solution Overview
Problem
Existing e-commerce systems require users to navigate through multiple websites for authentication, payment processing, and transaction verification, leading to a cumbersome and insecure transaction experience.
Innovation Solution
A commerce ads engine (CA engine) that integrates with a tokenization platform and existing e-commerce entities, allowing users to authenticate and complete transactions directly from online advertisements without redirects, using fragmented authentication tokens and offer IDs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If users navigate through multiple websites for authentication, payment processing, and transaction verification, then security can be maintained through separate verification steps, but the transaction process becomes cumbersome and time-consuming
Solution Approach 1:
The patent merges authentication, payment processing, and transaction verification into a single integrated flow. The commerce ads engine combines multiple previously separate operations into one unified transaction process, allowing users to complete all steps without navigating between multiple websites, thus reducing time loss while maintaining security through the integrated verification mechanism
Solution Approach 2:
The system performs preliminary authentication and token generation before the actual transaction. By pre-authenticating users and creating fragmented authentication tokens in advance, the system enables seamless transaction processing without requiring users to go through multiple verification steps, thereby reducing transaction time while maintaining security
2Adaptability or versatility
If users are redirected to multiple websites for different transaction steps, then each step can be handled by specialized platforms, but user experience deteriorates due to interruptions and complexity
Solution Approach 1:
The commerce ads engine acts as an intermediary that coordinates between different specialized platforms (authentication platform, payment processor, verification systems). It receives fragmented authentication tokens from the authentication platform, manages payment processing, and handles transaction verification without requiring users to navigate between these platforms, thus maintaining platform specialization while improving user experience through a seamless single-page flow
Solution Approach 2:
The authentication token is segmented into fragments that can be distributed and processed independently. The fragmented authentication token approach allows different parts of the authentication process to be handled by different specialized platforms while presenting a unified interface to the user, thus maintaining versatility without compromising ease of operation
3Reliability
If traditional multi-step authentication is used, then security verification can be thorough, but the complexity of the transaction process increases
Solution Approach 1:
The patent extracts the complex authentication logic from the user-facing interface and places it within the commerce ads engine's backend. By taking out the complexity into the system's internal processing layers, the authentication process appears simple to users while maintaining thorough security verification through the fragmented token mechanism and coordinated platform interactions
Data Source
AI summary
Example methods, apparatuses, and systems are presented that allows a user to make a secure purchase online, directly through accessing an online advertisement and without being redirected to multiple, cumbersome webpages to process different pieces of information to complete the transaction, while still leveraging existing e-commerce entities, such as existing payment platforms and existing ad/content networks. The present system includes a commerce ads engine (CA engine) that interfaces with the user through an app associated with the CA engine, a tokenization platform for authentication of the user, and a merchant providing relevant offer and check out information about a product being advertised in an online ad. The present system integrates new information embedded into online advertisements that interfaces with the CA engine and allows for the user to reliably provide authentication while purchasing the desired product, and without accessing or being redirected to multiple websites as is conventionally done.