Commerce Notification Suppression via User Activity Feedback
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Users experience annoyance and frustration from receiving multiple notifications about the same commerce messages in a short period, leading to a negative user experience and potential uninstallation of applications.
Innovation Solution
A method that involves sending a first commerce message, starting a timer, detecting the user's location, and sending a second message only if the timer has expired and the user is within a predetermined venue, with the option to modify the message tone and suppress notifications to avoid repetition.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If multiple notifications are sent to keep advertisement information at the top of mind, then advertisement effectiveness is improved, but user annoyance increases
Solution Approach 1:
The system implements periodic notification sending with configurable intervals between messages. The notification manager schedules follow-up notifications to be sent at specific time intervals after the initial notification, ensuring advertisements are repeated periodically to maintain top-of-mind awareness while preventing excessive frequency that would cause user annoyance.
Solution Approach 2:
The system monitors user responses to notifications and uses this feedback to adjust subsequent notification behavior. When a user interacts with or acknowledges a notification, the system receives feedback and suppresses additional notifications for that particular advertisement, thereby maintaining effectiveness for engaged users while reducing annoyance for responsive users.
2Loss of information
If the same message is sent multiple times in a short period, then message retention is improved, but user frustration increases
Solution Approach 1:
The notification manager implements time-based periodic action by scheduling follow-up notifications at configured intervals rather than sending them immediately or continuously. This ensures messages are repeated at appropriate intervals to maintain retention while avoiding the frustration caused by rapid, consecutive notifications.
Solution Approach 2:
The system performs preliminary actions by pre-configuring notification schedules and intervals before sending messages. The notification manager is set up with advance knowledge of which advertisements require follow-up and at what intervals, allowing it to proactively manage message retention without requiring real-time decisions that could lead to excessive repetition.
3Reliability
If notifications are sent frequently to reinforce advertisement, then advertising impact is improved, but network and device resources are wasted
Solution Approach 1:
The system uses periodic notification sending with configured intervals to maintain advertising impact while reducing overall notification frequency. By spacing notifications appropriately rather than sending them continuously or too frequently, the system preserves advertising effectiveness while minimizing unnecessary network traffic and device resource consumption.
Solution Approach 2:
The notification manager monitors user responses and uses this feedback to suppress unnecessary follow-up notifications. When users have already responded to an advertisement, the system receives feedback and stops sending additional notifications for that ad, thereby maintaining advertising impact for engaged users while eliminating waste of network and device resources on users who have already processed the message.
Data Source
AI summary
Disclosed embodiments provide techniques for suppression of commerce notifications based on user activity. In embodiments, the user activity is an activity such as an acknowledgement via an application on an electronic mobile computing device that is associated with the user. A first message is sent including information regarding offers and/or sales at a venue. The user may, at that time, interact with the information by pressing a button or activating a link to obtain more information. That interaction is recorded and used as criteria for sending or suppressing a second message. Alternatively, the second message may be modified. The modification can include rewording the first message as a reminder, and/or removal of audio and/or vibration alerts for the second message. These features promote a user experience in which the user is aware of a sale or promotion and the in-store experience remains positive.