Commercial Modification System for Fast-Forward Playback
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Solution Overview
Problem
Viewers fast-forwarding through commercials during playback in personal video recording systems often skip advertising messages, posing a challenge for advertisers to effectively present their content.
Innovation Solution
A commercial modification system that allows partial playback of commercials at normal speed followed by accelerated playback, enabling multiple commercials to be displayed simultaneously or in different versions, with audio adjustments and viewer selection options, while maintaining minimal interruption to the viewer's experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If viewers fast-forward through commercials at high speed, then viewing interruption is minimized and productivity is improved, but advertising message delivery is lost
Solution Approach 1:
The commercial is divided into multiple segments that are played back at different speeds. The system segments the commercial content and applies different playback rates to different portions, allowing viewers to see key advertising messages while still progressing through the commercial quickly.
Solution Approach 2:
The playback speed is made dynamic rather than static. The system adjusts the playback speed in real-time based on the commercial segment being displayed, transitioning between normal speed for message delivery and fast-forward speed for progression, creating a adaptive viewing experience.
2Loss of information
If commercials are played back at normal speed, then advertising message is delivered effectively, but viewing time is extended and productivity decreases
Solution Approach 1:
Instead of playing the entire commercial at normal speed, the system plays only the necessary portions at normal speed to deliver the advertising message, then accelerates the remaining portions. This partial normal-speed playback ensures message delivery while minimizing total viewing time.
3Ease of operation
If fast-forward playback is implemented, then viewing interruption is minimized, but audio playback is lost and communication is reduced
Solution Approach 1:
The audio playback quality is applied locally to different segments of the commercial. The system provides full audio playback for segments where the advertising message requires it, while using accelerated or muted audio for segments that can be skipped, creating a differentiated audio experience matching the video playback speed.
Data Source
AI summary
Methods and apparatuses to deliver at least a portion of an advertisement to a viewer at normal playback speeds after receiving a command from the viewer to fast-forward through an advertisement faster than normal playback speeds are described. In one example, a portion of the advertisement may be delivered to be played at normal playback speeds, and the remaining portion may be delivered to be played at a playback speed that is faster than the specified playback speed so that the combination of the portions delivered at normal and faster playback speeds is delivered to the user at the specified playback speed. In another example, at least a portion of the first advertisement may be delivered at normal playback speeds, and one or more other advertisements may be delivered to the viewer simultaneously with the first advertisement with the audio information muted based on the specified playback speed.