Communication Control Method for Timely Message Delivery

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Solution Overview

Problem

Sales activities using messenger functions in SNS and emails face challenges in timely message delivery to customers, as messages often need to be sent through a salesperson's terminal, which can be inconvenient due to their working status.

Innovation Solution

A communication control method and apparatus that store correspondence relationships between users and allow messages from a salesperson to be sent as if they originated from a designated person in charge, enabling timely delivery to customers while ensuring the messages are confirmed by the appropriate recipient.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If messages are sent through a salesperson's terminal to maintain personal connection with customers, then customer engagement and communication quality are improved, but message delivery timeliness deteriorates due to the salesperson's working status

Engineering Contradiction:
Improvecommunication qualityVSAvoidmessage delivery timeliness
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The server acts as an intermediary between the salesperson's terminal and the customer's terminal. It receives messages from the salesperson, stores them, and automatically forwards them to the customer when the salesperson is unavailable. This mediator approach maintains the personal connection benefit while eliminating the timeliness constraint.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs preliminary action by storing messages in the server in advance before the salesperson becomes available. Messages are prepared and held in the server's storage, ready for immediate forwarding to customers without waiting for the salesperson's availability, thus ensuring timely delivery while maintaining the appearance of personal communication.

Inventive Principle:
Principle #10Preliminary action

2Productivity

If messages are sent directly from the organization's server to reduce dependency on salesperson availability, then message delivery timeliness is improved, but the personal connection and communication effectiveness deteriorate

Engineering Contradiction:
Improvemessage delivery speedVSAvoidcommunication effectiveness
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The system creates a copy of the salesperson's transmission characteristics by using their terminal ID and name in the message metadata. Even though the message is physically sent from the server, the customer perceives it as coming from the salesperson, thus maintaining communication effectiveness while achieving timely delivery through automated server forwarding.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The server serves as an invisible intermediary that handles the physical transmission of messages while preserving the illusion of direct communication from the salesperson. This mediator approach allows the system to achieve high productivity through automated sending while maintaining the personal connection benefit through proper attribution of message source.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Reliability

If all messages are routed through the salesperson's terminal to ensure personal accountability, then communication authenticity is improved, but system complexity and operational burden increase

Engineering Contradiction:
Improvecommunication authenticityVSAvoidsystem operational complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system implements self-service by automatically managing message routing, storage, and forwarding without requiring manual intervention from the salesperson. The server autonomously determines when to store messages and when to forward them, reducing operational complexity while maintaining authenticity through automated attribution of message source to the appropriate salesperson.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11201840B2Communication control method and information processing apparatus
Publication Date: 2021.12.14 LY CORP
  • US11201840B2 patent drawing
  • US11201840B2 patent drawing
  • US11201840B2 patent drawing

AI summary

A communication control method is for performing a process executed by a computer including a processor. The process includes storing, in a storage device of an information processing apparatus, a correspondence relationship of a first user, a second user associated with the first user, and a third user associated with the second user; receiving, at the information processing apparatus, a message from the first user to the third user, from a terminal of the first user; and sending, by the information processing apparatus, the message received from the terminal of the first user as a message from the second user, to a terminal of the third user.