Communication Device Message Cue Verification
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Advertisers face challenges in ensuring the effectiveness of advertisements presented to mobile devices, as unsolicited or unnoticed advertisements are not effective, and there is a need to verify user attention before initiating communications.
Innovation Solution
A method and system that present a message and a cue to the user, requiring a second input to proceed with the communication only after the message is completed, ensuring user attention and verification of advertisement presentation, which can be combined with the message or transmitted separately, using visual, audio, or vibration cues.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are presented to mobile devices without verification, then the communication can be initiated quickly, but the advertisement effectiveness cannot be ensured as users may not notice or pay attention to the advertisement
Solution Approach 1:
The system presents the advertisement message and cue to the user before initiating the communication. This preliminary action ensures that the advertisement is delivered and noticed by the user prior to the communication starting, thereby ensuring advertisement effectiveness without delaying the communication initiation process
Solution Approach 2:
The system receives user input in response to the cue and verifies that the input is responsive to the cue before initiating communication. This feedback mechanism confirms that the user has paid attention to the advertisement, providing verification of advertisement effectiveness while maintaining efficient communication initiation
2Measurement precision
If a message and cue are presented to verify user attention, then advertisement effectiveness can be measured, but the complexity of the communication system increases
Solution Approach 1:
The communication device performs multiple functions using existing components: it presents the advertisement message, displays or plays a cue, receives user input, and verifies responsiveness all within the standard communication initiation flow. This multi-functionality approach achieves precise measurement of advertisement presentation without significantly increasing device complexity
Solution Approach 2:
The advertisement message and cue are combined into a single presentation sequence, and the verification process is merged with the existing communication initiation protocol. This integration reduces system complexity by consolidating multiple functions into a unified flow rather than adding separate independent systems
Data Source
Figure 1
Figure 2
Figure 3
AI summary
A method of communicating on a computing device is provided in which a message is presented and user attention thereto verified before the communication is initiated. In one embodiment the method comprises receiving a first input indicating a request for initiating a communication using the computing device. The message is presented. While presenting the message, a cue is presented to request a second input to proceed with the communication. A second input is received. The communication is initiated only after the presentation of the message is completed and only if the second input is responsive to the cue. In a second embodiment, the message and cue are combined such that presenting the message presents the cue. The message and cue may be combined before transmitting to the communication device. Cue presentation information may be transmitted with the combined message and cue to assist with verification of the second input.