Communication Fingerprint for Personalized Messaging
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Solution Overview
Problem
Current communication systems tailor messages based on group demographics, resulting in less effective communication with individual users as they are not specifically tailored to individual preferences or responses.
Innovation Solution
A method and system that utilize cognitive-computing analytics, such as sentiment analysis, to create a unique communication fingerprint for each individual, allowing for personalized message tailoring based on their communication patterns, preferences, and responses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If communications are tailored based on group demographics, then the communication can be easily generated using aggregate data, but the communication effectiveness with individual users decreases
Solution Approach 1:
The patent segments the communication tailoring process into two levels: group-level demographic segmentation for broad categorization, and individual-level communication fingerprint segmentation for personalized customization. This allows messages to be segmented into template-based common content and individualized content, improving effectiveness while maintaining ease of generation through modular design.
Solution Approach 2:
The system performs preliminary analysis of individual communications to create communication fingerprints before message delivery. By pre-processing communication data and establishing individual profiles in advance, the system prepares personalized communication parameters ahead of time, enabling effective individualized messaging without increasing real-time generation complexity.
2Reliability
If communications are specifically tailored to each individual, then the communication effectiveness increases, but the complexity of the communication system increases
Solution Approach 1:
The patent implements a universal communication template system that can serve multiple functions: it provides the base structure for all communications, accommodates different individualization parameters, and works across various communication channels. This multi-functional template approach reduces system complexity by using a single adaptable framework rather than separate systems for different message types.
Solution Approach 2:
The communication fingerprint serves as an intermediary layer between the communication template system and individual user characteristics. Instead of directly complex individualized message generation, the fingerprint acts as a mediator that translates user profiles into actionable communication parameters, simplifying the overall system architecture while maintaining personalization effectiveness.
3Quantity of substance
If group demographic tailoring is used, then the data processing requirement is lower, but the message personalization is insufficient
Solution Approach 1:
The patent segments communication data into group-level demographic data and individual-level communication data. By processing these segments separately and combining them, the system reduces overall data processing requirements while achieving comprehensive personalization. Group data provides broad categorization with minimal processing, while individual fingerprints add personalization with targeted analysis.
Solution Approach 2:
The system applies different levels of analysis quality to different data elements: group demographic data receives standard aggregation processing, while individual communication data receives more intensive fingerprint analysis. This local quality differentiation optimizes data processing efficiency by applying appropriate analytical depth only where needed for personalization.
Data Source
AI summary
A computer-implemented for delivering tailored content to an individual includes: obtaining, by a computer system, communications of the individual; obtaining, by the computer system, a communication fingerprint for the individual based on analysis of the communications of the individual; tailoring, by the computer system, a message to the individual using the communication fingerprint; and delivering the message to the individual. Using sentiment analysis combined with a unique communication fingerprint for an individual advantageously provides for a more tailored, and thus more effective, communication to the individual.