Communication-Powered Search Refining Results via Real-Time Interaction
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Solution Overview
Problem
Existing search technologies face challenges in providing users with desired information due to the vast volume of internet data and rely heavily on user keyword accuracy, while advertising strategies suffer from low engagement as users passively encounter ads without clear interest matching.
Innovation Solution
A communication-powered search system that integrates real-time communication between users and entities, allowing for refined search results based on interactive feedback and enabling anonymous interactions, thereby enhancing search efficiency and user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional search engines rely on keyword-based processing and storage, then search capability is provided, but search accuracy deteriorates due to the vast volume of internet data and dependence on user keyword accuracy
Solution Approach 1:
The patent implements feedback mechanisms where users can rate search results and provide corrections. The system processes this feedback to continuously improve search algorithms and result accuracy, transforming the overwhelming data volume into refined, accurate search outcomes through iterative learning from user interactions.
Solution Approach 2:
The patent introduces human experts as intermediaries between the search query and the vast internet data. These experts review and verify search results, acting as a filter that translates large data volumes into accurate, reliable information for users without requiring them to directly navigate the data complexity.
2Productivity
If advertisers passively place advertisements on search result pages, then advertising coverage is provided, but advertising effectiveness deteriorates due to low user engagement and lack of interest matching
Solution Approach 1:
The patent enables two-way communication between advertisers and users through search result interactions. Users can ask questions about advertised products, and advertisers can respond directly, creating a feedback loop that matches user interest with advertising content dynamically, thereby improving effectiveness while maintaining ease of interaction.
Solution Approach 2:
The patent transforms static advertising placements into dynamic, interactive advertising experiences. Advertisements adapt to user queries and preferences in real-time, allowing users to engage with relevant ads through communication channels rather than passive viewing, thus improving effectiveness without complicating user interaction.
3Productivity
If search engines provide suggested keywords, then search guidance is provided, but search effectiveness deteriorates because suggested keywords fail to anticipate user search intention
Solution Approach 1:
The patent implements feedback loops where user search behavior, corrections, and ratings are continuously analyzed. This feedback enables the system to learn and anticipate user search intentions more accurately, providing better keyword suggestions and directly communicating with users to clarify their intent rather than relying solely on automated keyword prediction.
Data Source
AI summary
A communication-powered searching system provides real-time personalized search assistance to a user by integrating search functionality with real-time communication. Upon submitting a query and receiving search results from the communication-powered searching system, the user may select a communication link included in the search results to activate communication with an entity associated with the communication link. The communication-powered searching system may then refine search results displayed to the user based on information exchanged between the user and the entity. The refinements may be made in real time or substantially in real time.