Communication Session Delivery System for Passenger Engagement
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Solution Overview
Problem
Conventional communication session delivery systems for passenger vehicles face challenges in providing satisfactory broadband access and content services without frustrating passengers with separate charges or ineffective ad monetization strategies.
Innovation Solution
A communication session delivery system that offers network access based on completed brand interactions, allowing passengers to choose from reward offers tailored to their interests, which can include downloading specific mobile applications, thereby enhancing passenger experience and brand engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If passengers are separately charged for access to communication sessions, then the operator can monetize the service, but passenger satisfaction decreases due to frustration from multiple charges
Solution Approach 1:
The patent introduces a portal as an intermediary layer between the passenger and the communication session delivery system. This portal consolidates multiple service charges into a single bundled charge, acting as a mediator that prevents passenger frustration from multiple separate charges while still enabling effective monetization for the operator
Solution Approach 2:
The patent combines multiple separate service charges (communication sessions, broadband access, content services) into a single bundled charge presented through the portal. This merging eliminates the harmful effect of multiple separate charges on passenger satisfaction while maintaining overall monetization effectiveness
2Loss of energy
If traditional ad monetization strategies are used, then the operator can generate revenue, but passenger experience deteriorates due to ineffective or intrusive advertising
Solution Approach 1:
The patent implements dynamic, personalized advertising through the portal that adapts to passenger preferences and behavior. Instead of static, intrusive ads, the system dynamically serves relevant advertisements that enhance rather than detract from passenger experience, maintaining revenue generation while improving ease of operation
Solution Approach 2:
The patent applies local quality by tailoring advertising content to individual passenger profiles and preferences. Each passenger receives customized advertisements relevant to their interests, transforming the generic intrusive advertising model into a personalized experience that generates revenue without deteriorating passenger experience
3Object-affected harmful factors
If broadband network access is provided to all passengers, then passenger satisfaction increases, but the cost and complexity of the communication system increases
Solution Approach 1:
The patent implements dynamic resource allocation where broadband network access is provided based on real-time passenger needs, preferences, and completed brand interactions. Rather than providing universal access to all passengers regardless of need, the system dynamically adjusts access levels, reducing overall system complexity and cost while maintaining high satisfaction for passengers who receive appropriate service levels
4Productivity
If reward offers are personalized based on passenger profile information, then brand engagement effectiveness increases, but the complexity of selecting and managing offers increases
Solution Approach 1:
The patent implements self-service mechanisms where the portal automatically selects and presents appropriate reward offers based on passenger profile information and preferences. The system autonomously manages the complexity of offer selection and presentation without requiring manual intervention, thereby maintaining high brand engagement effectiveness while reducing the operational complexity of managing personalized offers
Data Source
AI summary
Methods, systems, and devices for providing communication sessions based on mobile application engagement. In some examples, a communication session delivery system may establish, by a multi-user access terminal on a transport vessel, a communication session with a personal electronic device of a passenger, the communication session restricted to a first domain. The communication session delivery system may present, one or more reward offers related to the communication session and receive an indication of selection of a first reward offer associated with engagement of an application for execution on the personal electronic device. The communication session delivery system may redirect the communication session to a second domain associated with installation of applications for the personal electronic device and restrict the communication session to the first domain, the second domain, and a third domain associated with an application server for the application based on redirecting the communication session to the second domain.