Companion Ad Display on Control Client for TV Interaction
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Solution Overview
Problem
Devices with limited navigation schemes, such as TVs, struggle to effectively display advertisements due to lack of interaction capabilities and potential disruption of media playback, limiting ad formats to in-stream video or non-interactive ads.
Innovation Solution
A video hosting website system that allows a control client to display companion advertisements on a separate device, enabling interactive ads without affecting media playback on the display client, by associating logged-in display and control clients and retrieving relevant ads from an advertisement database.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If advertisements are displayed on display clients with limited navigation schemes, then advertisement visibility is improved, but interaction capability deteriorates
Solution Approach 1:
The advertisement system is segmented into two separate clients: a display client responsible for showing advertisements and a control client responsible for handling user interactions. This segmentation allows the display client to maintain full-screen advertisement visibility while the control client provides comprehensive interaction capabilities through its advanced navigation scheme, resolving the contradiction between visibility and interactivity.
2Adaptability or versatility
If interactive advertisements are displayed on display clients, then user engagement is improved, but media playback is disrupted
Solution Approach 1:
The interaction handling function is extracted from the display client and transferred to the control client. When a user interacts with an advertisement on the control client, the system processes the interaction without requiring the display client to interrupt or pause media playback. This extraction allows interactive advertisements to engage users while maintaining uninterrupted media playback on the display client.
3Ease of operation
If advanced portable devices serve as remote controls, then control capability is improved, but advertisement display capability deteriorates
Solution Approach 1:
The system segments the advertisement display function and control function into separate devices. The display client (such as a television) provides a large display area for advertisements, while the control client (such as a smartphone or tablet) provides advanced control capabilities. This segmentation allows each device to excel at its designated function without compromise.
Data Source
AI summary
A companion advertisement is displayed on a control client which is also used to control the content being shown on a display client. The companion advertisement is related to a video or advertisement being displayed on the display client. Such a companion advertisement takes advantage of previously unused screen real estate and enables the user to interact with the advertisement or view further information without any interruption of the content being displayed on the display client. A server keeps the content displayed on the display client and control client synchronized. The server recognizes when a user is logged into both a display client and a control client and notifies the control client that an advertisement should be displayed. The control client then retrieves an advertisement related to the content on the display client.