Composite Foundation Particulates for Natural Undertone Coverage
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Solution Overview
Problem
Current foundation makeup products often result in an ashy, chalky, or mask-like appearance on skin, particularly for ethnic users, due to the masking of natural skin undertones, and require a large number of shades to accommodate various skin colors, leading to increased costs and consumer confusion.
Innovation Solution
Formulating cosmetic compositions with composite particulates that combine a colorant portion and a clear or translucent thermoplastic portion, which provide improved appearance by enhancing skin dimensionality and undertones, reducing the need for multiple shades and minimizing the ashy or chalky effect.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If foundation makeup contains significant amounts of titanium dioxide to provide excellent coverage, then coverage is improved, but the appearance becomes ashy, chalky, or mask-like
Solution Approach 1:
The patent applies composite materials by combining titanium dioxide particles with translucent thermoplastic material to create composite particulates. This composite structure allows the titanium dioxide to provide coverage while the translucent thermoplastic material allows skin undertones to show through, eliminating the ashy, chalky, or mask-like appearance that occurs with pure titanium dioxide formulations.
2Adaptability or versatility
If a large number of foundation shades are formulated to meet the needs of all users, then adaptability is improved, but manufacturing complexity and cost increase
Solution Approach 1:
The patent applies universality by creating foundation formulations with composite particulates that work effectively across a wide range of skin tones and undertones. The translucent thermoplastic material allows skin's natural dimensionality and undertones to remain visible, enabling a single foundation shade to universally match multiple skin colors, thereby reducing the need for numerous separate SKUs.
3Reliability
If foundation makeup masks the natural undertones of skin to provide coverage, then coverage is improved, but the natural dimensionality and undertones are lost
Solution Approach 1:
The patent applies local quality by creating particulates with heterogeneous composition - titanium dioxide regions provide coverage while translucent thermoplastic regions allow undertones to show through. This local differentiation within each composite particulate enables simultaneous achievement of coverage and preservation of natural skin dimensionality and undertones.
Data Source
AI summary
A method for making a composite particulate comprised of a colorant portion and a clear thermoplastic portion and cosmetic compositions containing the composite particulate.