Composite image heat transfer with scannable mark

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Solution Overview

Problem

Current technologies do not effectively allow users to access real-time statistics and personal information about athletes or sports teams/clubs, nor do they facilitate strong interaction through social media and web tools between athletes, clubs, and fans.

Innovation Solution

A composite image heat transfer with a scannable mark embedded in heat transfers on sports jerseys or apparel, allowing users to scan and access stats and personal information about athletes or teams, and enabling registration and follow-up on social media.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a scannable mark is embedded within a heat transfer on a sports jersey, then users can access real-time statistics and personal information about athletes or teams, but the complexity of the heat transfer design and production increases

Engineering Contradiction:
Improveaccess to athlete/team informationVSAvoidheat transfer design complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The scannable mark is embedded within the existing heat transfer design by nesting it inside the jersey number or club crest graphic elements. This allows the scannable functionality to be integrated into the visual design without requiring separate components, thereby reducing overall system complexity while maintaining information accessibility.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The invention merges the scannable mark functionality with the existing heat transfer graphic elements (jersey numbers, club crests). By combining these functions into a single integrated heat transfer component, the design complexity is managed while enabling both visual identification and digital information access through the embedded scannable mark.

Inventive Principle:
Principle #5Merging (Combining)

2Adaptability or versatility

If a scannable mark is embedded within a heat transfer, then fan interaction through social media is enhanced, but the manufacturing process becomes more complex

Engineering Contradiction:
Improvefan interaction capabilityVSAvoidheat transfer production
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The heat transfer is designed to serve multiple functions: visual identification (jersey number/crest display) and digital communication (scannable mark for social media engagement). This multi-functionality allows a single manufacturing process to produce components that fulfill both aesthetic and interactive requirements, simplifying production compared to using separate components.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The scannable mark is nested within the existing heat transfer graphic elements, allowing the same manufacturing process that produces the visual design to also create the functional scannable component. This integration eliminates the need for separate manufacturing steps for the scannable mark, maintaining ease of production while adding interactive capabilities.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Ease of operation

If the scannable mark is made visible or prominent, then it can be easily scanned, but it may interfere with the aesthetic appearance of the jersey design

Engineering Contradiction:
Improvescanning easeVSAvoidjersey design aesthetics
Core Design Contradiction:
Ease of operationVSShape

Solution Approach 1:

The scannable mark is positioned in specific locations within the heat transfer design (within jersey numbers or club crests) where it can be effectively scanned while maintaining the overall aesthetic appearance. The local placement optimizes both scanability and visual design by utilizing existing graphic elements that naturally accommodate the scannable functionality.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The scannable mark utilizes the existing visual structure of jersey numbers or club crests, copying their form and integrating the scannable elements within these recognizable designs. This approach maintains aesthetic appearance by preserving the original graphic elements while embedding functional components within them.

Inventive Principle:
Principle #26Copying

Data Source

PatentEP3145725B1Composite image heat transfer with scannable mark
Publication Date: 2020.01.15 AVERY DENNISON RETAIL INFORMATION SERVICES LLC
  • EP3145725B1 patent drawingFigure 1
  • EP3145725B1 patent drawingFigure 2
  • EP3145725B1 patent drawingFigure 3

AI summary

A composite image heat transfer is disclosed for use on specific merchandising articles, sports jerseys, or other apparel for a specific sport. A scannable mark would be embedded in a heat transfer positioned on a sports jersey, such as a jersey number or a club crest. The scannable mark would be scanned by a user to provide stats, personal information, or other information about the corresponding sports team/club and/or individual athlete. The user can also register the scannable mark and follow the sports team/club and/or athlete on social media. Thus, the composite image heat transfer with embedded scannable mark would link each jersey number with information related to the corresponding player/athlete, and each club crest would be linked to information related to the corresponding club/team. This would enable a strong interaction through social media and other web tools between athletes and/or clubs and fans.