Composite Page Content Visibility Detection
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Solution Overview
Problem
The challenge is to reduce unnecessary internet traffic and latency caused by presenting digital content from multiple sources on client devices, while maintaining user engagement within a single application and preventing security risks.
Innovation Solution
A system that generates a composite content page aggregating digital content from various sources, using observation code to detect and report visibility metrics, and converting content placeholders into frames to attribute and track user interactions, thereby reducing network calls and enhancing user experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If digital content from multiple sources is presented on client devices, then content variety and user engagement are improved, but internet traffic and latency increase
Solution Approach 1:
The patent combines multiple digital content sources into a single composite web page that is served to the client device. Instead of making separate network requests to multiple content providers, the system aggregates content from various sources (including third-party content) into one unified page structure, reducing the number of network calls and associated latency while maintaining content diversity.
Solution Approach 2:
The system performs preliminary actions by pre-fetching and caching digital content from multiple sources before the user actually requests it. The composite web page is prepared in advance with content placeholders that are filled with actual content data, so when the user accesses the page, the content is already available or can be loaded efficiently without waiting for multiple sequential network requests.
2Loss of information
If multiple network calls are made to obtain digital content from different sources, then content completeness is improved, but network traffic and processing time increase
Solution Approach 1:
The patent merges multiple content retrieval operations into a single network call by serving a composite web page that contains or references content from multiple sources. The page structure includes placeholders for third-party content, embedded content, and other digital content elements, all of which are loaded as part of the initial page request rather than requiring separate network calls for each content element.
Solution Approach 2:
The composite web page serves multiple functions simultaneously: it acts as the main content container, hosts third-party content through placeholders, embeds additional digital content, and provides navigation structure. This multi-functional approach eliminates the need for separate network requests for each type of content, reducing overall network traffic while maintaining content completeness.
3Ease of operation
If digital content is aggregated from multiple sources into a single page, then user engagement within a single application is improved, but security risks may increase
Solution Approach 1:
The system introduces an intermediary layer in the form of a composite web page template that mediates between multiple content sources and the user's client device. Third-party content is delivered through controlled placeholders within this intermediary structure, allowing the system to maintain security controls, filter content, and manage interactions while still providing diverse content from multiple sources within a single application context.
Data Source
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AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for identifying a set of digital content that are responsive to a search query; detecting an electronic tag within the set of digital content; automatically converting the electronic tag to a frame element; generating and transmitting to an user device a composite page that: is hosted at a different domain than at least some digital content; includes different digital content from the set of digital content; and initially hides presentation of the frame element in the composite page; receiving a request for additional content generated by the frame element that identifies one of the various digital content sources; embedding observation code into the additional content; and determining that the additional content was visually perceptible on a display of the user device based on an electronic message received from the intersection observer code executing at the user device.