Concealed Conveyor and Lifter System for Immersive Themed Serving

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Solution Overview

Problem

Existing themed environments in entertainment venues lack effective means to create immersive serving experiences using illusory effects, which can enhance guest engagement and immersion.

Innovation Solution

A serving presentation system comprising a mobile cart and a table with integrated conveyor systems and lifters, designed to conceal and transport servings from a preparation area to a dining table, creating an illusion of spontaneous appearance by lifting items through a concealed opening.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If a traditional open serving method is used, then the serving process is simple and transparent, but the immersive themed experience and illusory effect are lost

Engineering Contradiction:
Improvesimplicity of serving processVSAvoidimmersive themed experience
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The serving system is divided into multiple concealed segments: a cart cavity for initial placement, a table cavity for intermediate concealment, and a table top port for final presentation. Each segment independently conceals the serving at different stages, creating the illusion of spontaneous appearance while maintaining operational simplicity

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Conveyor systems act as intermediaries that silently transport servings between concealed spaces. The conveyors operate within cavities and transfer items without visible movement to guests, enabling the themed experience while keeping the mechanical process simple and enclosed

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If concealed cavities and conveyors are used to create illusion, then the immersive experience is enhanced, but the device complexity increases

Engineering Contradiction:
Improveimmersive serving experienceVSAvoidcomplexity of concealed mechanism
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The cart cavity, table cavity, and conveyor systems are merged into a single integrated serving presentation system. The cart and table are positioned to form a continuous concealed pathway, combining multiple functions (concealment, transport, presentation) into one unified mechanism that appears as simple furniture to guests

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The conveyor system is nested within the cavities of the cart and table structures. The mechanical components are hidden inside the hollow spaces of what appears to be solid furniture, allowing complex functionality to be embedded within simple-looking forms

Inventive Principle:
Principle #7Nested doll (Nesting)

3Adaptability or versatility

If items are concealed during transport, then the illusion of spontaneous appearance is created, but the visibility and monitoring of the serving process is reduced

Engineering Contradiction:
Improveillusion effectVSAvoidvisibility of delivery process
Core Design Contradiction:
Adaptability or versatilityVSDifficulty of detecting and measuring

Solution Approach 1:

The visibility requirement is extracted from the guest perspective and placed only at the final presentation moment. The serving is concealed during transport but extracted into view only when lifted through the table top port to the guest's location, creating the illusion while ensuring the item is visible when needed

Inventive Principle:
Principle #2Taking out (Extraction)

Data Source

PatentUS20250194836A1Serving presentation system and method
Publication Date: 2025.06.19 UNIVERSAL CITY STUDIOS LLC
  • US20250194836A1 patent drawing
  • US20250194836A1 patent drawing
  • US20250194836A1 patent drawing

AI summary

In accordance with an embodiment, a serving presentation system includes: a mobile cart comprising a cart housing defining a cart cavity, a first port in the cart housing, and a cart conveyor system disposed within the cart cavity that may convey a serving from the cart cavity toward the first port. The serving presentation system also includes a table including a table housing defining a table cavity and a table surface with a table top port that may receive the serving therethrough, a second port in the table housing that may align and/or engage with the first port to define a passage between the cart cavity and the table cavity, a table conveyor system disposed within the table cavity that may convey the serving into the table cavity from the cart conveyor, and a lifter that may transition the serving from the table cavity through the table top port.